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Since 2009, Lionesque Group has produced immersive pop-up retail experiences in New York City, Los Angeles & beyond.


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Nora Gardner Pop-Up Gives Power Dresses a Makeover
Nora Gardner, who specializes in designing perfectly manufactured, easy care professional clothing for busy women, has just opened the doors of her September Pop-Up Shop at RSPOP at the Roger Smith Hotel. After spending five years on Wall Street in Investment Banking, and always having problems finding the perfect clothing for work, she reinvented the power dress by mixing sophisticated cuts with bold colors. Spotlighted by Forbes Magazine earlier this year, Nora’s dresses and monochromatic co-ordinates are perfect for the busy #Girlbosses that are always on-the-go. Their timeless cuts make them easy to transition keynote speech in the day to an evening networking event.
The Lionesque team visited the pop-up shop for a personal styling session with designer Nora Gardner herself and ran into customers that beamed from no longer having to sacrifice style for executive-level sophistication. “I just want everything,” a shopper who happened to walk by the pop-up shop after work said, “I know a million people who are looking for this.”

With all that the present-day woman needs to balance (work, family, volunteering, school, etc.,) she needs fabrics that work as hard as she does and a wardrobe that is as versatile as the many hats she wears. We’re excited for a month of Power Dresses!
Join Nora Gardner every Thursday evenings until 9pm for a “dress party” with champagne and appetizers to start the weekend off right.

The Quick Pop-Up 411 
What: Nora Gardner Apparel Pop-Up 
When: September 3rd - September 29th 
Where: RSPOP at the Roger Smith Hotel, 501 Lexington Ave. (b/w 47th and lex) 
Hours: 10am-7pm Mon-Fri, 11am-6pm Sat. Closed Sundays Dress 
Parties: Every Thursday Night from 6-9pm Champaign and refreshments will be served and they will be raffling off a $100 gift card each night.

Nora Gardner Pop-Up Gives Power Dresses a Makeover

Nora Gardner, who specializes in designing perfectly manufactured, easy care professional clothing for busy women, has just opened the doors of her September Pop-Up Shop at RSPOP at the Roger Smith Hotel. After spending five years on Wall Street in Investment Banking, and always having problems finding the perfect clothing for work, she reinvented the power dress by mixing sophisticated cuts with bold colors. Spotlighted by Forbes Magazine earlier this year, Nora’s dresses and monochromatic co-ordinates are perfect for the busy #Girlbosses that are always on-the-go. Their timeless cuts make them easy to transition keynote speech in the day to an evening networking event.

The Lionesque team visited the pop-up shop for a personal styling session with designer Nora Gardner herself and ran into customers that beamed from no longer having to sacrifice style for executive-level sophistication. “I just want everything,” a shopper who happened to walk by the pop-up shop after work said, “I know a million people who are looking for this.”

Nora Gardner Apparel Opening Night

With all that the present-day woman needs to balance (work, family, volunteering, school, etc.,) she needs fabrics that work as hard as she does and a wardrobe that is as versatile as the many hats she wears. We’re excited for a month of Power Dresses!

Join Nora Gardner every Thursday evenings until 9pm for a “dress party” with champagne and appetizers to start the weekend off right.

Women Shopping at Nora Gardner Pop-Up Shop

The Quick Pop-Up 411 

What: Nora Gardner Apparel Pop-Up

When: September 3rd - September 29th

Where: RSPOP at the Roger Smith Hotel, 501 Lexington Ave. (b/w 47th and lex)

Hours: 10am-7pm Mon-Fri, 11am-6pm Sat. Closed Sundays Dress

Parties: Every Thursday Night from 6-9pm Champaign and refreshments will be served and they will be raffling off a $100 gift card each night.

The Walk-In Wardrobe: NFP Studio Returns to RSPOP+ for Fall 2014
     Designer Gail Travis will open doors again on her flagship Pop-Up Shop at The Market at the Roger Smith hotel this Fall. Since launching New Form Perspective “NFP" in 2009, the collection has gained recognition for the ingenuity of smart geometric shapes and styles that remain true to the delicacy of timeless combined with modern concepts.
      This Fall 2014 NFP will create and intimate “Walk-in Wardrobe” to spotlight the ability to link, layer, connect, snap and fold each creation, speaking to the personal ingenuity of every woman and encouraging to explore and play with the latest collection.

Want to know more about the woman behind the brand? See our Q&A with designer Gail Travis Below:
LG: What keeps bring you back to midtown each year?
GT: The amazing diverse group of customers between the surrounding hotels, corporate offices and nearby UN keeps a consistent flow of repeat loyal customers and new tourists and passerby’s. You just never know who will be walking by! 
LG: What do you look forward to most when opening up your pop-up shop? 
GT: I love the challenge of finding new ways to build out the space and showcase the collection in a fresh, new perspective. This year I am experimenting with creating an all white space to really emphasize the unique abilities of the sweater designs and my signature hand-felted technique into silk tops and dresses. 
LG: What new pieces are you most excited to share with your fans? 
GT: There are many new exciting designs in this series! Some sweaters include modular aspects that are a must see in person to fully experience the unique possibilities. Others shapes continue to explore unexpected twisting seams and a new group of jersey basics including pants, essential l/s tops and dresses. 
LG: If you can sum up your collection in 3 words what would they be? 
GT: newly formed perspectives :) 
LG: If you could have one celebrity or influencer be seen wearing your collection who would it be and why? 
GT: Tilda Swinton. It is inspiring to see her ability to morph into such varying roles and characters. Her integrity to push the medium of acting to new levels with such a humble and quiet presence is inspiring. I hope to one day be able to costume her on a future project! 
LG: Anything else you would like to share about your brand? 
GT: The new forms are fun to explore in person! Hope to see you at RS Pop sometime b/w 9/2 and 10/31!
Quick Pop-Up 411:
What: The NFP Studio Pop-Up
When: September 2nd thru October 31st
Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex
Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays
RSVP For the Opening Reception on Thursday, September 18th from 5- 8pm here.

The Walk-In Wardrobe: NFP Studio Returns to RSPOP+ for Fall 2014

     Designer Gail Travis will open doors again on her flagship Pop-Up Shop at The Market at the Roger Smith hotel this Fall. Since launching New Form Perspective “NFP" in 2009, the collection has gained recognition for the ingenuity of smart geometric shapes and styles that remain true to the delicacy of timeless combined with modern concepts.

      This Fall 2014 NFP will create and intimate “Walk-in Wardrobe” to spotlight the ability to link, layer, connect, snap and fold each creation, speaking to the personal ingenuity of every woman and encouraging to explore and play with the latest collection.

Want to know more about the woman behind the brand? See our Q&A with designer Gail Travis Below:

LG: What keeps bring you back to midtown each year?

GT: The amazing diverse group of customers between the surrounding hotels, corporate offices and nearby UN keeps a consistent flow of repeat loyal customers and new tourists and passerby’s. You just never know who will be walking by!

LG: What do you look forward to most when opening up your pop-up shop?

GT: I love the challenge of finding new ways to build out the space and showcase the collection in a fresh, new perspective. This year I am experimenting with creating an all white space to really emphasize the unique abilities of the sweater designs and my signature hand-felted technique into silk tops and dresses.

LG: What new pieces are you most excited to share with your fans?

GT: There are many new exciting designs in this series! Some sweaters include modular aspects that are a must see in person to fully experience the unique possibilities. Others shapes continue to explore unexpected twisting seams and a new group of jersey basics including pants, essential l/s tops and dresses.

LG: If you can sum up your collection in 3 words what would they be?

GT: newly formed perspectives :)

LG: If you could have one celebrity or influencer be seen wearing your collection who would it be and why?

GT: Tilda Swinton. It is inspiring to see her ability to morph into such varying roles and characters. Her integrity to push the medium of acting to new levels with such a humble and quiet presence is inspiring. I hope to one day be able to costume her on a future project!

LG: Anything else you would like to share about your brand?

GT: The new forms are fun to explore in person! Hope to see you at RS Pop sometime b/w 9/2 and 10/31!

Quick Pop-Up 411:

What: The NFP Studio Pop-Up

When: September 2nd thru October 31st

Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex

Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays

RSVP For the Opening Reception on Thursday, September 18th from 5- 8pm here.

Kicky’s Kitchen is bringing a little nice and a lot of naughty to RSPOP
     Enjoy double the fun of cupcakes and booze at the Kicky’s Kitchen Pop-Up Shop coming to RSPOP for the month of July. The cupcake start-up brand is taking cake and cupcakes to the next level making them a bit more fun for everyone. With caketails inspired by your favorite cocktail, Kicky’s can create and deliver year-round signature caketails, as well as seasonal or holiday cupcakes. The extra fun is not just for the adults, Kicky’s Kitchen is also offering cupcake kits for the little ones to get creative with.
      Just over a year old, Kicky’s Kitchen launched in April 2013 with the concept of the cake and cupcake kit. Founder Christie MacKinnon, inspired by her mom’s baking talent, wanted everyone to experience the satisfaction of enjoying an edible masterpiece and feeding it to loved ones. With instant traction of her followers, Kicky’s Kitchen was invited to be one of the food vendors for the NFL’s Official Super Bowl Tailgate party, and so was born the Caketail. “The double naughtiness of cupcakes and booze is killing two birds with one stone” says Christie.
Get the scoop from Christie from her Fox and Friends segment:


     From Caketails to Caketail Taster Shots, themed tastes of summer to the Cupcake Kits for the kids, guests can dig into a variety of mouthwatering sweets. See the official Kicky’s Kitchen Pop-Up Caketail Menu below, featuring Kicky’s Kitchen caketail partnership creation with Sam Adams as part of the Brewing the American Dream Program:

The #PopUpShop 411: 
What: Kicky’s Kitchen Pop-Up 
When: July 3rd - July 30th; Mon-Fri 8:30AM-7:30PM and Sat 12:00PM-5:00PM
Where: 501 Lexington Avenue at RSPOP at the Roger Smith Hotel
 VIP Reception: July 9th, RSVP here 
Follow #KickysKitchen for the latest updates and special event announcements
Have a favorite drink that you don’t see on the summer menu? No problem. Tweet @kickyskitchen and let them know what we are missing, their master Caketail chef will get baking!

Kicky’s Kitchen is bringing a little nice and a lot of naughty to RSPOP

     Enjoy double the fun of cupcakes and booze at the Kicky’s Kitchen Pop-Up Shop coming to RSPOP for the month of July. The cupcake start-up brand is taking cake and cupcakes to the next level making them a bit more fun for everyone. With caketails inspired by your favorite cocktail, Kicky’s can create and deliver year-round signature caketails, as well as seasonal or holiday cupcakes. The extra fun is not just for the adults, Kicky’s Kitchen is also offering cupcake kits for the little ones to get creative with.

      Just over a year old, Kicky’s Kitchen launched in April 2013 with the concept of the cake and cupcake kit. Founder Christie MacKinnon, inspired by her mom’s baking talent, wanted everyone to experience the satisfaction of enjoying an edible masterpiece and feeding it to loved ones. With instant traction of her followers, Kicky’s Kitchen was invited to be one of the food vendors for the NFL’s Official Super Bowl Tailgate party, and so was born the Caketail. “The double naughtiness of cupcakes and booze is killing two birds with one stone” says Christie.

Get the scoop from Christie from her Fox and Friends segment:

     From Caketails to Caketail Taster Shots, themed tastes of summer to the Cupcake Kits for the kids, guests can dig into a variety of mouthwatering sweets. See the official Kicky’s Kitchen Pop-Up Caketail Menu below, featuring Kicky’s Kitchen caketail partnership creation with Sam Adams as part of the Brewing the American Dream Program:

The #PopUpShop 411:

What: Kicky’s Kitchen Pop-Up

When: July 3rd - July 30th; Mon-Fri 8:30AM-7:30PM and Sat 12:00PM-5:00PM

Where: 501 Lexington Avenue at RSPOP at the Roger Smith Hotel

VIP Reception: July 9th, RSVP here 

Follow #KickysKitchen for the latest updates and special event announcements

Have a favorite drink that you don’t see on the summer menu? No problem. Tweet @kickyskitchen and let them know what we are missing, their master Caketail chef will get baking!

Our new shopify pop-up video series
     We are excited to announce that our latest project with our partner Shopify, the How to Create a Successful Pop-Up Shop Video Series, has  launched! Already having shared her insights on the pop-up industry with guest posts and case studies on the Shopify Blog, our CEO Melissa Gonzalez is now giving readers the inside scoop on key lessons brands should learn in order to create the ultimate temporary retail experience.

Here’s a sneak peak at what you will find in each video:
Lesson 1: Why You Need to Do a Pop-Up Shop - Find out what a pop-up shop is and the different benefits behind them.
Lesson 2: How to Pick the Perfect Pop-Up Shop Location - Picking a location for your pop-up shop is a key element to a successful pop-up, find out what to look for, and where to look (like thestorefront.com and The Market at RSHotel) when scouting. 
Lesson 3: Pop-Up Store Interior Design & Layout - How to immediately immerse your customers in your brand story when they first walk into your store and get creative by using helpful apps, including MagicPlan, Colorsnap by Sherwin Williams, Pinterest, and iHandy Level. 
Lesson 4: Retail Merchandising, Inventory, and In-Store Displays - Less is more! Discover best practices for showcasing your best-sellers and experiment with different ways of merchandising. For example, brand VallarinoSaltonstall  experimented in their pop-up and discovered merchandising by color worked best for them.
Lesson 5: Visual Merchandising with Creative Window Displays - Your window display is your first chance to draw a customer to your store. See how to design a display that will hook your audience in with a powerful message.
Lesson 6: The Necessary Store Signage & Decals - Story telling starts from the outside in. Learn what to include in your signage and decals to best portray your brand and the urgency of the pop-up.
Lesson 7: The Tech Required & Omni-Channel Retailing - Learn your technology requirements, like your checkout counter. Thanks to Shopify POS, it now requires minimal set-up.
Lesson 8: Marketing & Promoting Your Pop-Up Through Social Media - Explore ways of creating buzz, amplify reach, and get the world out about your pop-up store. Know your target customers. 
Lesson 9: Evaluating Your Pop-Up’s Success - See the different ways of measuring pop-up success and how you can use this information to your benefit in the future.
Watch the full series here.

Our new shopify pop-up video series

     We are excited to announce that our latest project with our partner Shopify, the How to Create a Successful Pop-Up Shop Video Series, has  launched! Already having shared her insights on the pop-up industry with guest posts and case studies on the Shopify Blog, our CEO Melissa Gonzalez is now giving readers the inside scoop on key lessons brands should learn in order to create the ultimate temporary retail experience.

Here’s a sneak peak at what you will find in each video:

Lesson 1: Why You Need to Do a Pop-Up Shop - Find out what a pop-up shop is and the different benefits behind them.

Lesson 2: How to Pick the Perfect Pop-Up Shop Location - Picking a location for your pop-up shop is a key element to a successful pop-up, find out what to look for, and where to look (like thestorefront.com and The Market at RSHotel) when scouting. 

Lesson 3: Pop-Up Store Interior Design & Layout - How to immediately immerse your customers in your brand story when they first walk into your store and get creative by using helpful apps, including MagicPlan, Colorsnap by Sherwin Williams, Pinterest, and iHandy Level

Lesson 4: Retail Merchandising, Inventory, and In-Store Displays - Less is more! Discover best practices for showcasing your best-sellers and experiment with different ways of merchandising. For example, brand VallarinoSaltonstall  experimented in their pop-up and discovered merchandising by color worked best for them.

Lesson 5: Visual Merchandising with Creative Window Displays - Your window display is your first chance to draw a customer to your store. See how to design a display that will hook your audience in with a powerful message.

Lesson 6: The Necessary Store Signage & Decals - Story telling starts from the outside in. Learn what to include in your signage and decals to best portray your brand and the urgency of the pop-up.

Lesson 7: The Tech Required & Omni-Channel Retailing - Learn your technology requirements, like your checkout counter. Thanks to Shopify POS, it now requires minimal set-up.

Lesson 8: Marketing & Promoting Your Pop-Up Through Social Media - Explore ways of creating buzz, amplify reach, and get the world out about your pop-up store. Know your target customers. 

Lesson 9: Evaluating Your Pop-Up’s Success - See the different ways of measuring pop-up success and how you can use this information to your benefit in the future.

Watch the full series here.

A Hamptons Summer: The Concept Collective comes to Prince of Scots
       The warm weather has finally decided to make it’s way to New York, which is perfect timing as the doors have finally opened for The Concept Collective. In collaboration with the local Hamptons treasure Prince of Scots, the store-in-store concept features a tightly curated summer collective of up-and-coming American-designed fashion brands.
       A sneak peak at some of the brands in the collective: Haze Collection, featuring architecturally-inspired sunglass in vibrant hues, Yumi Kim, a collection of colorful, patterned ready-to-wear pieces in vintage silhouettes, 49 Square Miles, an italian leather handbag collection inspired by the beauty and eclectic vibe of San Francisco, The Cobra Society, a luxury accessories brand that honors traditional construction methods and moroccan artistry, and AEA, a jewelry line that distills a mix of abstract forms and futuristic influences into clean modern monuments.

The Quick 411
What: The Concept Collective at Prince of Scots
Where: 700 Montauk Highway Water Mill,NY 11976
When: June 5th - September 2nd, 2014
Hours: 11am- 7pm daily
Follow the conversation #HauteHamptons for special announcements throughout the summer!
Read the full press release here.

A Hamptons Summer: The Concept Collective comes to Prince of Scots

       The warm weather has finally decided to make it’s way to New York, which is perfect timing as the doors have finally opened for The Concept Collective. In collaboration with the local Hamptons treasure Prince of Scots, the store-in-store concept features a tightly curated summer collective of up-and-coming American-designed fashion brands.

       A sneak peak at some of the brands in the collective: Haze Collection, featuring architecturally-inspired sunglass in vibrant hues, Yumi Kim, a collection of colorful, patterned ready-to-wear pieces in vintage silhouettes, 49 Square Miles, an italian leather handbag collection inspired by the beauty and eclectic vibe of San Francisco, The Cobra Society, a luxury accessories brand that honors traditional construction methods and moroccan artistry, and AEA, a jewelry line that distills a mix of abstract forms and futuristic influences into clean modern monuments.

The Quick 411

What: The Concept Collective at Prince of Scots

Where: 700 Montauk Highway Water Mill,NY 11976

When: June 5th - September 2nd, 2014

Hours: 11am- 7pm daily

Follow the conversation #HauteHamptons for special announcements throughout the summer!

Read the full press release here.

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