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Pop-Up Architects™
Making Ideas a Reality.

Since 2009, Lionesque Group has produced immersive pop-up retail experiences in New York City, Los Angeles & beyond.


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Kicky’s Kitchen is bringing a little nice and a lot of naughty to RSPOP
     Enjoy double the fun of cupcakes and booze at the Kicky’s Kitchen Pop-Up Shop coming to RSPOP for the month of July. The cupcake start-up brand is taking cake and cupcakes to the next level making them a bit more fun for everyone. With caketails inspired by your favorite cocktail, Kicky’s can create and deliver year-round signature caketails, as well as seasonal or holiday cupcakes. The extra fun is not just for the adults, Kicky’s Kitchen is also offering cupcake kits for the little ones to get creative with.
      Just over a year old, Kicky’s Kitchen launched in April 2013 with the concept of the cake and cupcake kit. Founder Christie MacKinnon, inspired by her mom’s baking talent, wanted everyone to experience the satisfaction of enjoying an edible masterpiece and feeding it to loved ones. With instant traction of her followers, Kicky’s Kitchen was invited to be one of the food vendors for the NFL’s Official Super Bowl Tailgate party, and so was born the Caketail. “The double naughtiness of cupcakes and booze is killing two birds with one stone” says Christie.
Get the scoop from Christie from her Fox and Friends segment:


     From Caketails to Caketail Taster Shots, themed tastes of summer to the Cupcake Kits for the kids, guests can dig into a variety of mouthwatering sweets. See the official Kicky’s Kitchen Pop-Up Caketail Menu below, featuring Kicky’s Kitchen caketail partnership creation with Sam Adams as part of the Brewing the American Dream Program:

The #PopUpShop 411: 
What: Kicky’s Kitchen Pop-Up 
When: July 3rd - July 30th; Mon-Fri 8:30AM-7:30PM and Sat 12:00PM-5:00PM
Where: 501 Lexington Avenue at RSPOP at the Roger Smith Hotel
 VIP Reception: July 9th, RSVP here 
Follow #KickysKitchen for the latest updates and special event announcements
Have a favorite drink that you don’t see on the summer menu? No problem. Tweet @kickyskitchen and let them know what we are missing, their master Caketail chef will get baking!

Kicky’s Kitchen is bringing a little nice and a lot of naughty to RSPOP

     Enjoy double the fun of cupcakes and booze at the Kicky’s Kitchen Pop-Up Shop coming to RSPOP for the month of July. The cupcake start-up brand is taking cake and cupcakes to the next level making them a bit more fun for everyone. With caketails inspired by your favorite cocktail, Kicky’s can create and deliver year-round signature caketails, as well as seasonal or holiday cupcakes. The extra fun is not just for the adults, Kicky’s Kitchen is also offering cupcake kits for the little ones to get creative with.

      Just over a year old, Kicky’s Kitchen launched in April 2013 with the concept of the cake and cupcake kit. Founder Christie MacKinnon, inspired by her mom’s baking talent, wanted everyone to experience the satisfaction of enjoying an edible masterpiece and feeding it to loved ones. With instant traction of her followers, Kicky’s Kitchen was invited to be one of the food vendors for the NFL’s Official Super Bowl Tailgate party, and so was born the Caketail. “The double naughtiness of cupcakes and booze is killing two birds with one stone” says Christie.

Get the scoop from Christie from her Fox and Friends segment:

     From Caketails to Caketail Taster Shots, themed tastes of summer to the Cupcake Kits for the kids, guests can dig into a variety of mouthwatering sweets. See the official Kicky’s Kitchen Pop-Up Caketail Menu below, featuring Kicky’s Kitchen caketail partnership creation with Sam Adams as part of the Brewing the American Dream Program:

The #PopUpShop 411:

What: Kicky’s Kitchen Pop-Up

When: July 3rd - July 30th; Mon-Fri 8:30AM-7:30PM and Sat 12:00PM-5:00PM

Where: 501 Lexington Avenue at RSPOP at the Roger Smith Hotel

VIP Reception: July 9th, RSVP here 

Follow #KickysKitchen for the latest updates and special event announcements

Have a favorite drink that you don’t see on the summer menu? No problem. Tweet @kickyskitchen and let them know what we are missing, their master Caketail chef will get baking!

Our new shopify pop-up video series
     We are excited to announce that our latest project with our partner Shopify, the How to Create a Successful Pop-Up Shop Video Series, has  launched! Already having shared her insights on the pop-up industry with guest posts and case studies on the Shopify Blog, our CEO Melissa Gonzalez is now giving readers the inside scoop on key lessons brands should learn in order to create the ultimate temporary retail experience.

Here’s a sneak peak at what you will find in each video:
Lesson 1: Why You Need to Do a Pop-Up Shop - Find out what a pop-up shop is and the different benefits behind them.
Lesson 2: How to Pick the Perfect Pop-Up Shop Location - Picking a location for your pop-up shop is a key element to a successful pop-up, find out what to look for, and where to look (like thestorefront.com and The Market at RSHotel) when scouting. 
Lesson 3: Pop-Up Store Interior Design & Layout - How to immediately immerse your customers in your brand story when they first walk into your store and get creative by using helpful apps, including MagicPlan, Colorsnap by Sherwin Williams, Pinterest, and iHandy Level. 
Lesson 4: Retail Merchandising, Inventory, and In-Store Displays - Less is more! Discover best practices for showcasing your best-sellers and experiment with different ways of merchandising. For example, brand VallarinoSaltonstall  experimented in their pop-up and discovered merchandising by color worked best for them.
Lesson 5: Visual Merchandising with Creative Window Displays - Your window display is your first chance to draw a customer to your store. See how to design a display that will hook your audience in with a powerful message.
Lesson 6: The Necessary Store Signage & Decals - Story telling starts from the outside in. Learn what to include in your signage and decals to best portray your brand and the urgency of the pop-up.
Lesson 7: The Tech Required & Omni-Channel Retailing - Learn your technology requirements, like your checkout counter. Thanks to Shopify POS, it now requires minimal set-up.
Lesson 8: Marketing & Promoting Your Pop-Up Through Social Media - Explore ways of creating buzz, amplify reach, and get the world out about your pop-up store. Know your target customers. 
Lesson 9: Evaluating Your Pop-Up’s Success - See the different ways of measuring pop-up success and how you can use this information to your benefit in the future.
Watch the full series here.

Our new shopify pop-up video series

     We are excited to announce that our latest project with our partner Shopify, the How to Create a Successful Pop-Up Shop Video Series, has  launched! Already having shared her insights on the pop-up industry with guest posts and case studies on the Shopify Blog, our CEO Melissa Gonzalez is now giving readers the inside scoop on key lessons brands should learn in order to create the ultimate temporary retail experience.

Here’s a sneak peak at what you will find in each video:

Lesson 1: Why You Need to Do a Pop-Up Shop - Find out what a pop-up shop is and the different benefits behind them.

Lesson 2: How to Pick the Perfect Pop-Up Shop Location - Picking a location for your pop-up shop is a key element to a successful pop-up, find out what to look for, and where to look (like thestorefront.com and The Market at RSHotel) when scouting. 

Lesson 3: Pop-Up Store Interior Design & Layout - How to immediately immerse your customers in your brand story when they first walk into your store and get creative by using helpful apps, including MagicPlan, Colorsnap by Sherwin Williams, Pinterest, and iHandy Level

Lesson 4: Retail Merchandising, Inventory, and In-Store Displays - Less is more! Discover best practices for showcasing your best-sellers and experiment with different ways of merchandising. For example, brand VallarinoSaltonstall  experimented in their pop-up and discovered merchandising by color worked best for them.

Lesson 5: Visual Merchandising with Creative Window Displays - Your window display is your first chance to draw a customer to your store. See how to design a display that will hook your audience in with a powerful message.

Lesson 6: The Necessary Store Signage & Decals - Story telling starts from the outside in. Learn what to include in your signage and decals to best portray your brand and the urgency of the pop-up.

Lesson 7: The Tech Required & Omni-Channel Retailing - Learn your technology requirements, like your checkout counter. Thanks to Shopify POS, it now requires minimal set-up.

Lesson 8: Marketing & Promoting Your Pop-Up Through Social Media - Explore ways of creating buzz, amplify reach, and get the world out about your pop-up store. Know your target customers. 

Lesson 9: Evaluating Your Pop-Up’s Success - See the different ways of measuring pop-up success and how you can use this information to your benefit in the future.

Watch the full series here.

A Hamptons Summer: The Concept Collective comes to Prince of Scots
       The warm weather has finally decided to make it’s way to New York, which is perfect timing as the doors have finally opened for The Concept Collective. In collaboration with the local Hamptons treasure Prince of Scots, the store-in-store concept features a tightly curated summer collective of up-and-coming American-designed fashion brands.
       A sneak peak at some of the brands in the collective: Haze Collection, featuring architecturally-inspired sunglass in vibrant hues, Yumi Kim, a collection of colorful, patterned ready-to-wear pieces in vintage silhouettes, 49 Square Miles, an italian leather handbag collection inspired by the beauty and eclectic vibe of San Francisco, The Cobra Society, a luxury accessories brand that honors traditional construction methods and moroccan artistry, and AEA, a jewelry line that distills a mix of abstract forms and futuristic influences into clean modern monuments.

The Quick 411
What: The Concept Collective at Prince of Scots
Where: 700 Montauk Highway Water Mill,NY 11976
When: June 5th - September 2nd, 2014
Hours: 11am- 7pm daily
Follow the conversation #HauteHamptons for special announcements throughout the summer!
Read the full press release here.

A Hamptons Summer: The Concept Collective comes to Prince of Scots

       The warm weather has finally decided to make it’s way to New York, which is perfect timing as the doors have finally opened for The Concept Collective. In collaboration with the local Hamptons treasure Prince of Scots, the store-in-store concept features a tightly curated summer collective of up-and-coming American-designed fashion brands.

       A sneak peak at some of the brands in the collective: Haze Collection, featuring architecturally-inspired sunglass in vibrant hues, Yumi Kim, a collection of colorful, patterned ready-to-wear pieces in vintage silhouettes, 49 Square Miles, an italian leather handbag collection inspired by the beauty and eclectic vibe of San Francisco, The Cobra Society, a luxury accessories brand that honors traditional construction methods and moroccan artistry, and AEA, a jewelry line that distills a mix of abstract forms and futuristic influences into clean modern monuments.

The Quick 411

What: The Concept Collective at Prince of Scots

Where: 700 Montauk Highway Water Mill,NY 11976

When: June 5th - September 2nd, 2014

Hours: 11am- 7pm daily

Follow the conversation #HauteHamptons for special announcements throughout the summer!

Read the full press release here.

The 2014 New York Design Awards 
    May has been an exciting month here at the Lionesque Group. We had the honor of being named the 2014 finalist for the Marketing-Branded Experience New York Design Award for our work on the J.Hilburn: A Fortnight in Soho Pop-Up Store.
More on the Project: J.Hilburn, a dallas-based menswear brand, hired the Lionesque Group to conceptualize and oversee the execution of their NYC Soho Pop-Up, their first dive into a brick-and-mortar store. Their main goals were to test the New York market, increase brand awareness, acquire new customers, showcase their full offering to additional customers, and build out their NY personal stylists network.

      Needing their two-week pop-up shop to feel as thoughtfully tailored as the customer they dress, and launch a lasting relationship with stylist and customers within a temporary timeframe, we tapped interior design company Home Polish to partner with us and in less than 2 months, we planned the vision and build out; and in 2 days transformed the space from a completely raw 1400 square foot space (shown above), to a menswear haven (below). 

      The pop-up included J.Hilburn’s luxury menswear available from their Fall ‘13 line complimented by Swedish based Daniel Wellington Watches and Krrb vintage furniture. Custom fittings were available onsite, done by personal J.Hilburn Stylists, and guests could browse swatches and collections while sipping on Lexington Bourbon or Fred Water, and snacking on energy infused Perky Jerky.

   J.Hilburn: A Fortnight in Soho was a great and very successful experience for all involved and we were truly honored and excited that it was recognized along side an elite list for the 2014 New York Design Awards.
Photography by Champion Hamilton

The 2014 New York Design Awards 

    May has been an exciting month here at the Lionesque Group. We had the honor of being named the 2014 finalist for the Marketing-Branded Experience New York Design Award for our work on the J.Hilburn: A Fortnight in Soho Pop-Up Store.

More on the Project: J.Hilburn, a dallas-based menswear brand, hired the Lionesque Group to conceptualize and oversee the execution of their NYC Soho Pop-Up, their first dive into a brick-and-mortar store. Their main goals were to test the New York market, increase brand awareness, acquire new customers, showcase their full offering to additional customers, and build out their NY personal stylists network.

      Needing their two-week pop-up shop to feel as thoughtfully tailored as the customer they dress, and launch a lasting relationship with stylist and customers within a temporary timeframe, we tapped interior design company Home Polish to partner with us and in less than 2 months, we planned the vision and build out; and in 2 days transformed the space from a completely raw 1400 square foot space (shown above), to a menswear haven (below). 

      The pop-up included J.Hilburn’s luxury menswear available from their Fall ‘13 line complimented by Swedish based Daniel Wellington Watches and Krrb vintage furniture. Custom fittings were available onsite, done by personal J.Hilburn Stylists, and guests could browse swatches and collections while sipping on Lexington Bourbon or Fred Water, and snacking on energy infused Perky Jerky.

   J.Hilburn: A Fortnight in Soho was a great and very successful experience for all involved and we were truly honored and excited that it was recognized along side an elite list for the 2014 New York Design Awards.

Photography by Champion Hamilton

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