Pop-Up Architects™
Making Ideas a Reality.

Since 2009, Lionesque Group has produced immersive pop-up retail experiences in New York City, Los Angeles & beyond.


Sign Up for Our Pop-Up News
18115162.11d9b23.ebb7fcc6473e4018970885c7210f1832
The Walk-In Wardrobe: NFP Studio Returns to RSPOP+ for Fall 2014
     Designer Gail Travis will open doors again on her flagship Pop-Up Shop at The Market at the Roger Smith hotel this Fall. Since launching New Form Perspective “NFP" in 2009, the collection has gained recognition for the ingenuity of smart geometric shapes and styles that remain true to the delicacy of timeless combined with modern concepts.
      This Fall 2014 NFP will create and intimate “Walk-in Wardrobe” to spotlight the ability to link, layer, connect, snap and fold each creation, speaking to the personal ingenuity of every woman and encouraging to explore and play with the latest collection.

Want to know more about the woman behind the brand? See our Q&A with designer Gail Travis Below:
LG: What keeps bring you back to midtown each year?
GT: The amazing diverse group of customers between the surrounding hotels, corporate offices and nearby UN keeps a consistent flow of repeat loyal customers and new tourists and passerby’s. You just never know who will be walking by! 
LG: What do you look forward to most when opening up your pop-up shop? 
GT: I love the challenge of finding new ways to build out the space and showcase the collection in a fresh, new perspective. This year I am experimenting with creating an all white space to really emphasize the unique abilities of the sweater designs and my signature hand-felted technique into silk tops and dresses. 
LG: What new pieces are you most excited to share with your fans? 
GT: There are many new exciting designs in this series! Some sweaters include modular aspects that are a must see in person to fully experience the unique possibilities. Others shapes continue to explore unexpected twisting seams and a new group of jersey basics including pants, essential l/s tops and dresses. 
LG: If you can sum up your collection in 3 words what would they be? 
GT: newly formed perspectives :) 
LG: If you could have one celebrity or influencer be seen wearing your collection who would it be and why? 
GT: Tilda Swinton. It is inspiring to see her ability to morph into such varying roles and characters. Her integrity to push the medium of acting to new levels with such a humble and quiet presence is inspiring. I hope to one day be able to costume her on a future project! 
LG: Anything else you would like to share about your brand? 
GT: The new forms are fun to explore in person! Hope to see you at RS Pop sometime b/w 9/2 and 10/31!
Quick Pop-Up 411:
What: The NFP Studio Pop-Up
When: September 2nd thru October 31st
Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex
Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays
RSVP For the Opening Reception on Thursday, September 18th from 5- 8pm here.

The Walk-In Wardrobe: NFP Studio Returns to RSPOP+ for Fall 2014

     Designer Gail Travis will open doors again on her flagship Pop-Up Shop at The Market at the Roger Smith hotel this Fall. Since launching New Form Perspective “NFP" in 2009, the collection has gained recognition for the ingenuity of smart geometric shapes and styles that remain true to the delicacy of timeless combined with modern concepts.

      This Fall 2014 NFP will create and intimate “Walk-in Wardrobe” to spotlight the ability to link, layer, connect, snap and fold each creation, speaking to the personal ingenuity of every woman and encouraging to explore and play with the latest collection.

Want to know more about the woman behind the brand? See our Q&A with designer Gail Travis Below:

LG: What keeps bring you back to midtown each year?

GT: The amazing diverse group of customers between the surrounding hotels, corporate offices and nearby UN keeps a consistent flow of repeat loyal customers and new tourists and passerby’s. You just never know who will be walking by!

LG: What do you look forward to most when opening up your pop-up shop?

GT: I love the challenge of finding new ways to build out the space and showcase the collection in a fresh, new perspective. This year I am experimenting with creating an all white space to really emphasize the unique abilities of the sweater designs and my signature hand-felted technique into silk tops and dresses.

LG: What new pieces are you most excited to share with your fans?

GT: There are many new exciting designs in this series! Some sweaters include modular aspects that are a must see in person to fully experience the unique possibilities. Others shapes continue to explore unexpected twisting seams and a new group of jersey basics including pants, essential l/s tops and dresses.

LG: If you can sum up your collection in 3 words what would they be?

GT: newly formed perspectives :)

LG: If you could have one celebrity or influencer be seen wearing your collection who would it be and why?

GT: Tilda Swinton. It is inspiring to see her ability to morph into such varying roles and characters. Her integrity to push the medium of acting to new levels with such a humble and quiet presence is inspiring. I hope to one day be able to costume her on a future project!

LG: Anything else you would like to share about your brand?

GT: The new forms are fun to explore in person! Hope to see you at RS Pop sometime b/w 9/2 and 10/31!

Quick Pop-Up 411:

What: The NFP Studio Pop-Up

When: September 2nd thru October 31st

Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex

Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays

RSVP For the Opening Reception on Thursday, September 18th from 5- 8pm here.

The Latest at our Summer in the Hamptons
     Luck was on our side last Saturday with beautiful weather for the Traditional Home and Prince of Scots co-hosted Garden Party. Excited shoppers browsed the high-end collections from both Prince of Scots and The Concept Collective while getting pampered from services brought to us by BeautyBooked, including hair fluffs from BLOW Hampton and spray tans from Gotham Glow. Other highlights from the evening were the delicious food pastries from Financier Patisserie and chilled soups from Rockin the Ladle, and the mini-gallery of original paintings by local artist Dan O’Keefe from Gallery 125.

    As we approach the end of the summer we are excited to share all the steals and deals going on at the Concept Collective at Prince of Scots. See below to see if any of your favorite brands of the collective are offering discounts:
49 SQ MI - Gift w/ Purchase
Cobra Society - 15% off
Kyu Melange - 20% off
GiuGiu - 30% off
Yumi Kim - 30% off
Riudavets - 30% off
RK NY - 30% off
Laure Siegel - 30% off
Sandra Baquero - 30% off
Amara Swimwear - 40% off
Click here to learn more about the Concept Collective’s Summer in the Hamptons.

The Latest at our Summer in the Hamptons

     Luck was on our side last Saturday with beautiful weather for the Traditional Home and Prince of Scots co-hosted Garden Party. Excited shoppers browsed the high-end collections from both Prince of Scots and The Concept Collective while getting pampered from services brought to us by BeautyBooked, including hair fluffs from BLOW Hampton and spray tans from Gotham Glow. Other highlights from the evening were the delicious food pastries from Financier Patisserie and chilled soups from Rockin the Ladle, and the mini-gallery of original paintings by local artist Dan O’Keefe from Gallery 125.

    As we approach the end of the summer we are excited to share all the steals and deals going on at the Concept Collective at Prince of Scots. See below to see if any of your favorite brands of the collective are offering discounts:

49 SQ MI - Gift w/ Purchase

Cobra Society - 15% off

Kyu Melange - 20% off

GiuGiu - 30% off

Yumi Kim - 30% off

Riudavets - 30% off

RK NY - 30% off

Laure Siegel - 30% off

Sandra Baquero - 30% off

Amara Swimwear - 40% off

Click here to learn more about the Concept Collective’s Summer in the Hamptons.

Our CEO Melissa Gonzalez Chats with Sharpheels 
Recently, Cuurio CMO and Sharpheels contributor Kelly Hoey caught-up with the always on-the-move “Pop-Up Architect Power House,”our founder Melissa Gonzalez. The interview shares with readers a never before seen look into  the woman behind the Lionesque Group with questions like:
Who are your heroes?
Best pat on the back you’ve ever received?
Your nails on a chalkboard moment?
Biggest misconception about being an entrepreneur?
Part of the trick to staying focused?
Click here to see what the “petite PowerRanger” had to say.

Our CEO Melissa Gonzalez Chats with Sharpheels 

Recently, Cuurio CMO and Sharpheels contributor Kelly Hoey caught-up with the always on-the-move “Pop-Up Architect Power House,”our founder Melissa Gonzalez. The interview shares with readers a never before seen look into  the woman behind the Lionesque Group with questions like:

Who are your heroes?

Best pat on the back you’ve ever received?

Your nails on a chalkboard moment?

Biggest misconception about being an entrepreneur?

Part of the trick to staying focused?

Click here to see what the “petite PowerRanger” had to say.

Popping up in NYC made easy 
     A few weeks ago Alleywire stopped by THE MARKET at the Roger Smith Hotel to get the inside scoop on how stores have been “popping up” in NYC w/ our CEO Melissa Gonzalez and Tristan Pollock of The Storefront. Get a sneak peek of The Corner from John Knowles of the Roger Smith Hotel and first-hand knowledge from our former pop-up clients, designers Vanessa Vallarino and Hattie Saltonstall of VallarinoSaltonstall.
Watch the video below or click here for the full story.

Popping up in NYC made easy 

     A few weeks ago Alleywire stopped by THE MARKET at the Roger Smith Hotel to get the inside scoop on how stores have been “popping up” in NYC w/ our CEO Melissa Gonzalez and Tristan Pollock of The Storefront. Get a sneak peek of The Corner from John Knowles of the Roger Smith Hotel and first-hand knowledge from our former pop-up clients, designers Vanessa Vallarino and Hattie Saltonstall of VallarinoSaltonstall.

Watch the video below or click here for the full story.

Our Summer Hamptons Staples Hit List
  As we head into August, we are hitting the primetime for summer weekends in the Hamptons. Here is our round-up of some of our favorite fashion, beauty, and food staples for the 2014 season:

Fashion: The Concept Collective at Prince of Scots
   When it comes to Hamptons Summer fashion, our go-to destination for looking chic and on-trend is the Concept Collective at the Prince of Scots. This store-in-store concept is curated with top up-and-coming designers for a collection you won’t be able to find anywhere else.
    Some highlights are the expertly crafted necklace scarves by Roarke NYC, versatile wraps from Sandra Baquero, sleek and modern jewelry by AEA Jewels, and the modern and elegant sarongs from Corneau et Filles.

The Concept Collective also proudly carries the Riudavets sandals that were recently featured in Avenue Magazine’s If The Shoe Fits spotlight.
Click here for store information for The Concept Collective at Prince of Scots.
Follow #HauteHamptons for the latest updates.

Beauty: BLOW Hampton
  Our hair is our secret weapon for looking effortlessly put together, so you can imagine our relief when we learned about BLOW Hampton, The Hamptons’ first Blowout Bar - in Bridgehampton & East Hampton! 
       BLOW Hampton is a specialized salon designed for blowouts, cuts, keratin treatments, and makeup. The shop features state of the art facilities and custom servicing for everyone who wants to enjoy great looking hair! Choose from a beauty menu of iconic celebrity hairstyles such as the Blake (beachy waves), the Gwyneth (polished, smooth, sleek), the Kate (volume with loose curls throughout), the Anna (straight edge with a little body), and more.
Scoop: Share your post-blowout photos with the hashtag #myblowhampton and you might get regrammed on #SelfieSundays.

Food: Financier Patisserie
We were so excited when we found out one of our favorite NYC coffee and pastry places, Financier Patisserie, was setting up shop in Water Mill this summer. A great place to please your sweet tooth, the patisserie serves a variety of yummy treats from their signature Financiers, to croissants, cookies and freshly roasted coffee drinks.
    Our personal favorites of the summer has been the Bourbon Pecan Cookies, and we were lucky enough to snag you the recipe from our friends over at Financier Patisserie!

   While these are our favorite Hamptons treasures of the Summer, we are always keeping you posted on what we have popping up all over throughout the year! Be sure to sign up for our newsletter here and never miss out on our latest happenings.

Our Summer Hamptons Staples Hit List

  As we head into August, we are hitting the primetime for summer weekends in the Hamptons. Here is our round-up of some of our favorite fashion, beauty, and food staples for the 2014 season:

Fashion: The Concept Collective at Prince of Scots

   When it comes to Hamptons Summer fashion, our go-to destination for looking chic and on-trend is the Concept Collective at the Prince of Scots. This store-in-store concept is curated with top up-and-coming designers for a collection you won’t be able to find anywhere else.

    Some highlights are the expertly crafted necklace scarves by Roarke NYC, versatile wraps from Sandra Baquero, sleek and modern jewelry by AEA Jewels, and the modern and elegant sarongs from Corneau et Filles.

The Concept Collective also proudly carries the Riudavets sandals that were recently featured in Avenue Magazine’s If The Shoe Fits spotlight.

Click here for store information for The Concept Collective at Prince of Scots.

Follow #HauteHamptons for the latest updates.

Beauty: BLOW Hampton

  Our hair is our secret weapon for looking effortlessly put together, so you can imagine our relief when we learned about BLOW Hampton, The Hamptons’ first Blowout Bar - in Bridgehampton & East Hampton!

       BLOW Hampton is a specialized salon designed for blowouts, cuts, keratin treatments, and makeup. The shop features state of the art facilities and custom servicing for everyone who wants to enjoy great looking hair! Choose from a beauty menu of iconic celebrity hairstyles such as the Blake (beachy waves), the Gwyneth (polished, smooth, sleek), the Kate (volume with loose curls throughout), the Anna (straight edge with a little body), and more.

Scoop: Share your post-blowout photos with the hashtag #myblowhampton and you might get regrammed on #SelfieSundays.

Food: Financier Patisserie

We were so excited when we found out one of our favorite NYC coffee and pastry places, Financier Patisserie, was setting up shop in Water Mill this summer. A great place to please your sweet tooth, the patisserie serves a variety of yummy treats from their signature Financiers, to croissants, cookies and freshly roasted coffee drinks.

    Our personal favorites of the summer has been the Bourbon Pecan Cookies, and we were lucky enough to snag you the recipe from our friends over at Financier Patisserie!

   While these are our favorite Hamptons treasures of the Summer, we are always keeping you posted on what we have popping up all over throughout the year! Be sure to sign up for our newsletter here and never miss out on our latest happenings.

Loading... No More Posts Load More Posts