Pop-Up Architects™
Making Ideas a Reality.

Since 2009, Lionesque Group has produced immersive pop-up retail experiences in New York City, Los Angeles & beyond.


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CEO Melissa Gonzalez named among the ‘12 Amazing People to know in New York Fashion Tech’ by Alley Watch
    With New York being one of the undisputed Fashion capitals of the world and also being a city with a strong technology presence, it is no wonder why the New York Fashion Tech community has been growing at an accelerated pace. Wanting to know the Who’s Who of this world, Alley Watch polled around the community and narrowed down their top 12 People to know. We were very excited to learn that our very own founder, Melissa Gonzalez, was included in this incredible list for her pop-up shop activation expertise!
Click here to read the article.

CEO Melissa Gonzalez named among the ‘12 Amazing People to know in New York Fashion Tech’ by Alley Watch

    With New York being one of the undisputed Fashion capitals of the world and also being a city with a strong technology presence, it is no wonder why the New York Fashion Tech community has been growing at an accelerated pace. Wanting to know the Who’s Who of this world, Alley Watch polled around the community and narrowed down their top 12 People to know. We were very excited to learn that our very own founder, Melissa Gonzalez, was included in this incredible list for her pop-up shop activation expertise!

Click here to read the article.

Nora Gardner Pop-Up Gives Power Dresses a Makeover
Nora Gardner, who specializes in designing perfectly manufactured, easy care professional clothing for busy women, has just opened the doors of her September Pop-Up Shop at RSPOP at the Roger Smith Hotel. After spending five years on Wall Street in Investment Banking, and always having problems finding the perfect clothing for work, she reinvented the power dress by mixing sophisticated cuts with bold colors. Spotlighted by Forbes Magazine earlier this year, Nora’s dresses and monochromatic co-ordinates are perfect for the busy #Girlbosses that are always on-the-go. Their timeless cuts make them easy to transition keynote speech in the day to an evening networking event.
The Lionesque team visited the pop-up shop for a personal styling session with designer Nora Gardner herself and ran into customers that beamed from no longer having to sacrifice style for executive-level sophistication. “I just want everything,” a shopper who happened to walk by the pop-up shop after work said, “I know a million people who are looking for this.”

With all that the present-day woman needs to balance (work, family, volunteering, school, etc.,) she needs fabrics that work as hard as she does and a wardrobe that is as versatile as the many hats she wears. We’re excited for a month of Power Dresses!
Join Nora Gardner every Thursday evenings until 9pm for a “dress party” with champagne and appetizers to start the weekend off right.

The Quick Pop-Up 411 
What: Nora Gardner Apparel Pop-Up 
When: September 3rd - September 29th 
Where: RSPOP at the Roger Smith Hotel, 501 Lexington Ave. (b/w 47th and lex) 
Hours: 10am-7pm Mon-Fri, 11am-6pm Sat. Closed Sundays Dress 
Parties: Every Thursday Night from 6-9pm Champaign and refreshments will be served and they will be raffling off a $100 gift card each night.

Nora Gardner Pop-Up Gives Power Dresses a Makeover

Nora Gardner, who specializes in designing perfectly manufactured, easy care professional clothing for busy women, has just opened the doors of her September Pop-Up Shop at RSPOP at the Roger Smith Hotel. After spending five years on Wall Street in Investment Banking, and always having problems finding the perfect clothing for work, she reinvented the power dress by mixing sophisticated cuts with bold colors. Spotlighted by Forbes Magazine earlier this year, Nora’s dresses and monochromatic co-ordinates are perfect for the busy #Girlbosses that are always on-the-go. Their timeless cuts make them easy to transition keynote speech in the day to an evening networking event.

The Lionesque team visited the pop-up shop for a personal styling session with designer Nora Gardner herself and ran into customers that beamed from no longer having to sacrifice style for executive-level sophistication. “I just want everything,” a shopper who happened to walk by the pop-up shop after work said, “I know a million people who are looking for this.”

Nora Gardner Apparel Opening Night

With all that the present-day woman needs to balance (work, family, volunteering, school, etc.,) she needs fabrics that work as hard as she does and a wardrobe that is as versatile as the many hats she wears. We’re excited for a month of Power Dresses!

Join Nora Gardner every Thursday evenings until 9pm for a “dress party” with champagne and appetizers to start the weekend off right.

Women Shopping at Nora Gardner Pop-Up Shop

The Quick Pop-Up 411 

What: Nora Gardner Apparel Pop-Up

When: September 3rd - September 29th

Where: RSPOP at the Roger Smith Hotel, 501 Lexington Ave. (b/w 47th and lex)

Hours: 10am-7pm Mon-Fri, 11am-6pm Sat. Closed Sundays Dress

Parties: Every Thursday Night from 6-9pm Champaign and refreshments will be served and they will be raffling off a $100 gift card each night.

The Segal Jensen Tennis Market’s Opening Reception was a Grand Slam
Just in time for the U.S Open, our tennis-themed pop-up shop, the Segal Jensen Tennis Market, hosted its opening reception with appearances by legendary tennis player Angela Buxton and a book signing of “The Greatest Jewish Tennis Players of All Times” by sports writer Sandra Harwitt. Couple these appearances with the plenty of rare tennis gems being showcased in a hall-of-fame like gallery curated by Historical Tennis Consultant Robert Fuller, it’s easy to see why the shop attracted a packed house of tennis enthusiasts!
Writer and author Sandra Harwitt was “very thrilled about the night, the people who supported [her] book, and all of the tennis enthusiast who came out.”
Sitting next to her was Angela Buxton, who joked “I was just reading what Sandra wrote, I can’t believe she knew all of that. I asked her- Did I tell her that?” Sandra turned to her and winked “You actually told me more, but I kept that for the second book.”
Angela Buxton, the night’s special guest and leading world tennis player of the 1950’s, said that it was “forward-thinking to have this shop aligned with U.S. Open dates.” She also enjoyed the atmosphere of the night, “enjoyed people remembering [her], and meeting old friends.”

Tennis Historian Robert Fuller also enjoyed the tennis-loving crowd. “It’s been a great night,” he said, “It was wonderful to have Angela in attendance, to be surrounded by so many people who appreciate Angela’s work.”
Loronzo Flores, media-maker behind SuperTennis.tv found the Segal Jensen Tennis Market just a few days after his arrival to New York from Italy, and returned for the special night. Flores commented “I love tennis and it’s history, so everything in this store is beautiful to me,” and we are sure that any tennis enthusiast would feel the same way.
If you are interested in finding rare, archived tennis images, autographed books and balls, and vintage tennis rackets (including Roger Federer’s 2005 Wimbledon raquet), attend one of the Segal Jensen Tennis Market’s upcoming events, or check our pop-up shop 411 for store hours.
· Saturday, August 30th, 7-9pm Bobby Blair ” Hiding Inside the Baseline” Book Signing
· Monday, September 2nd, 7-9pm- Nick Bollettieri “It Ain’t Easy” Book Signing


Quick Pop-Up Shop 411 
Dates: August 25th- September 7th 
Location: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC. Subways: 4,5,6,7 to Grand Central, or E,M to 51st Street 
Hours:: 10am-10pm everday

The Segal Jensen Tennis Market’s Opening Reception was a Grand Slam

Just in time for the U.S Open, our tennis-themed pop-up shop, the Segal Jensen Tennis Market, hosted its opening reception with appearances by legendary tennis player Angela Buxton and a book signing of “The Greatest Jewish Tennis Players of All Times” by sports writer Sandra Harwitt. Couple these appearances with the plenty of rare tennis gems being showcased in a hall-of-fame like gallery curated by Historical Tennis Consultant Robert Fuller, it’s easy to see why the shop attracted a packed house of tennis enthusiasts!

Writer and author Sandra Harwitt was “very thrilled about the night, the people who supported [her] book, and all of the tennis enthusiast who came out.”

Sitting next to her was Angela Buxton, who joked “I was just reading what Sandra wrote, I can’t believe she knew all of that. I asked her- Did I tell her that?” Sandra turned to her and winked “You actually told me more, but I kept that for the second book.”

Angela Buxton, the night’s special guest and leading world tennis player of the 1950’s, said that it was “forward-thinking to have this shop aligned with U.S. Open dates.” She also enjoyed the atmosphere of the night, “enjoyed people remembering [her], and meeting old friends.”

Tennis Historian Robert Fuller also enjoyed the tennis-loving crowd. “It’s been a great night,” he said, “It was wonderful to have Angela in attendance, to be surrounded by so many people who appreciate Angela’s work.”

Loronzo Flores, media-maker behind SuperTennis.tv found the Segal Jensen Tennis Market just a few days after his arrival to New York from Italy, and returned for the special night. Flores commented “I love tennis and it’s history, so everything in this store is beautiful to me,” and we are sure that any tennis enthusiast would feel the same way.

If you are interested in finding rare, archived tennis images, autographed books and balls, and vintage tennis rackets (including Roger Federer’s 2005 Wimbledon raquet), attend one of the Segal Jensen Tennis Market’s upcoming events, or check our pop-up shop 411 for store hours.

· Saturday, August 30th, 7-9pm Bobby Blair ” Hiding Inside the Baseline” Book Signing

· Monday, September 2nd, 7-9pm- Nick Bollettieri “It Ain’t Easy” Book Signing

Quick Pop-Up Shop 411 

Dates: August 25th- September 7th

Location: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC. Subways: 4,5,6,7 to Grand Central, or E,M to 51st Street

Hours:: 10am-10pm everday

The Walk-In Wardrobe: NFP Studio Returns to RSPOP+ for Fall 2014
     Designer Gail Travis will open doors again on her flagship Pop-Up Shop at The Market at the Roger Smith hotel this Fall. Since launching New Form Perspective “NFP" in 2009, the collection has gained recognition for the ingenuity of smart geometric shapes and styles that remain true to the delicacy of timeless combined with modern concepts.
      This Fall 2014 NFP will create and intimate “Walk-in Wardrobe” to spotlight the ability to link, layer, connect, snap and fold each creation, speaking to the personal ingenuity of every woman and encouraging to explore and play with the latest collection.

Want to know more about the woman behind the brand? See our Q&A with designer Gail Travis Below:
LG: What keeps bring you back to midtown each year?
GT: The amazing diverse group of customers between the surrounding hotels, corporate offices and nearby UN keeps a consistent flow of repeat loyal customers and new tourists and passerby’s. You just never know who will be walking by! 
LG: What do you look forward to most when opening up your pop-up shop? 
GT: I love the challenge of finding new ways to build out the space and showcase the collection in a fresh, new perspective. This year I am experimenting with creating an all white space to really emphasize the unique abilities of the sweater designs and my signature hand-felted technique into silk tops and dresses. 
LG: What new pieces are you most excited to share with your fans? 
GT: There are many new exciting designs in this series! Some sweaters include modular aspects that are a must see in person to fully experience the unique possibilities. Others shapes continue to explore unexpected twisting seams and a new group of jersey basics including pants, essential l/s tops and dresses. 
LG: If you can sum up your collection in 3 words what would they be? 
GT: newly formed perspectives :) 
LG: If you could have one celebrity or influencer be seen wearing your collection who would it be and why? 
GT: Tilda Swinton. It is inspiring to see her ability to morph into such varying roles and characters. Her integrity to push the medium of acting to new levels with such a humble and quiet presence is inspiring. I hope to one day be able to costume her on a future project! 
LG: Anything else you would like to share about your brand? 
GT: The new forms are fun to explore in person! Hope to see you at RS Pop sometime b/w 9/2 and 10/31!
Quick Pop-Up 411:
What: The NFP Studio Pop-Up
When: September 2nd thru October 31st
Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex
Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays
RSVP For the Opening Reception on Thursday, September 18th from 5- 8pm here.

The Walk-In Wardrobe: NFP Studio Returns to RSPOP+ for Fall 2014

     Designer Gail Travis will open doors again on her flagship Pop-Up Shop at The Market at the Roger Smith hotel this Fall. Since launching New Form Perspective “NFP" in 2009, the collection has gained recognition for the ingenuity of smart geometric shapes and styles that remain true to the delicacy of timeless combined with modern concepts.

      This Fall 2014 NFP will create and intimate “Walk-in Wardrobe” to spotlight the ability to link, layer, connect, snap and fold each creation, speaking to the personal ingenuity of every woman and encouraging to explore and play with the latest collection.

Want to know more about the woman behind the brand? See our Q&A with designer Gail Travis Below:

LG: What keeps bring you back to midtown each year?

GT: The amazing diverse group of customers between the surrounding hotels, corporate offices and nearby UN keeps a consistent flow of repeat loyal customers and new tourists and passerby’s. You just never know who will be walking by!

LG: What do you look forward to most when opening up your pop-up shop?

GT: I love the challenge of finding new ways to build out the space and showcase the collection in a fresh, new perspective. This year I am experimenting with creating an all white space to really emphasize the unique abilities of the sweater designs and my signature hand-felted technique into silk tops and dresses.

LG: What new pieces are you most excited to share with your fans?

GT: There are many new exciting designs in this series! Some sweaters include modular aspects that are a must see in person to fully experience the unique possibilities. Others shapes continue to explore unexpected twisting seams and a new group of jersey basics including pants, essential l/s tops and dresses.

LG: If you can sum up your collection in 3 words what would they be?

GT: newly formed perspectives :)

LG: If you could have one celebrity or influencer be seen wearing your collection who would it be and why?

GT: Tilda Swinton. It is inspiring to see her ability to morph into such varying roles and characters. Her integrity to push the medium of acting to new levels with such a humble and quiet presence is inspiring. I hope to one day be able to costume her on a future project!

LG: Anything else you would like to share about your brand?

GT: The new forms are fun to explore in person! Hope to see you at RS Pop sometime b/w 9/2 and 10/31!

Quick Pop-Up 411:

What: The NFP Studio Pop-Up

When: September 2nd thru October 31st

Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex

Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays

RSVP For the Opening Reception on Thursday, September 18th from 5- 8pm here.

The Latest at our Summer in the Hamptons
     Luck was on our side last Saturday with beautiful weather for the Traditional Home and Prince of Scots co-hosted Garden Party. Excited shoppers browsed the high-end collections from both Prince of Scots and The Concept Collective while getting pampered from services brought to us by BeautyBooked, including hair fluffs from BLOW Hampton and spray tans from Gotham Glow. Other highlights from the evening were the delicious food pastries from Financier Patisserie and chilled soups from Rockin the Ladle, and the mini-gallery of original paintings by local artist Dan O’Keefe from Gallery 125.

    As we approach the end of the summer we are excited to share all the steals and deals going on at the Concept Collective at Prince of Scots. See below to see if any of your favorite brands of the collective are offering discounts:
49 SQ MI - Gift w/ Purchase
Cobra Society - 15% off
Kyu Melange - 20% off
GiuGiu - 30% off
Yumi Kim - 30% off
Riudavets - 30% off
RK NY - 30% off
Laure Siegel - 30% off
Sandra Baquero - 30% off
Amara Swimwear - 40% off
Click here to learn more about the Concept Collective’s Summer in the Hamptons.

The Latest at our Summer in the Hamptons

     Luck was on our side last Saturday with beautiful weather for the Traditional Home and Prince of Scots co-hosted Garden Party. Excited shoppers browsed the high-end collections from both Prince of Scots and The Concept Collective while getting pampered from services brought to us by BeautyBooked, including hair fluffs from BLOW Hampton and spray tans from Gotham Glow. Other highlights from the evening were the delicious food pastries from Financier Patisserie and chilled soups from Rockin the Ladle, and the mini-gallery of original paintings by local artist Dan O’Keefe from Gallery 125.

    As we approach the end of the summer we are excited to share all the steals and deals going on at the Concept Collective at Prince of Scots. See below to see if any of your favorite brands of the collective are offering discounts:

49 SQ MI - Gift w/ Purchase

Cobra Society - 15% off

Kyu Melange - 20% off

GiuGiu - 30% off

Yumi Kim - 30% off

Riudavets - 30% off

RK NY - 30% off

Laure Siegel - 30% off

Sandra Baquero - 30% off

Amara Swimwear - 40% off

Click here to learn more about the Concept Collective’s Summer in the Hamptons.

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