Pop[-Up] Goes the Retail
Join us at Apple’s Retail Store in Soho next Wednesday for a conversation on how pop-ups have changed the retail landscape. With a great panel including our founder, Pop-Up Architect Melissa Gonzalez, Daily Candy’s Editor-in-Chief, Ashley Parrish and MODABOUND Co-Founder and Director of Product, Alexa Varsavsky we will explore how the temporary brick and mortar option for startups and emerging designers has become a key engagement strategy for brands both big and small. Moderated by Women Innovate Mobile’s Kelly Hoey, join us as we discuss how, when, and ROI of successful temporary physical locations.
When: Wednesday, April 16th at 7pm
Where: Apple Retail Store in SoHo
The event is free to the public. Seating is first come first serve.
Meet the Panel (clockwise from top left):
Kelly Hoey (moderator): Kelly is the Co-Founder & Managing Director at Women Innovate Mobile. Listed in Forbes as one of the five women changing the world of VC/Entrepreneurship, Kelly is a connection-maker and networking strategist.
Melissa Gonzalez: Melissa Gonzalez specializes in brand activation and Pop-Up retail experiences. She is the founder of The Lionesque Group, a company that has produced over 65 pop-up retail experiences in New York, Los Angeles, and the Hamptons
Ashley Parrish: Ashley Parrish is the Editor-in-Chief of DailyCandy where she leads the editorial voice, vision, and strategy for social, web, email, mobile, and video platforms. Previously, Mrs. Parrish was the Content Director for the Women and Teen Networks at Hearst Digital Media where she directed and managed the digital operations of Harpers Bazaar, Marie Claire, Cosmopolitan, Redbook, and Seventeen magazines.
Alexa Varsavsky: Co-Founder and Director of Product for MODABOUND: a college-based fashion marketplace that allows students to shop from each other’s closets. Alexa worked at two tech-companies prior to founding Modabound: film-tech startup MUBI and then at Tumblr - focusing on business development and community outreach projects.
(Top image courtesy of the Apple Retail Store in SoHo)