Lionesque kicked off New York Fashion Week at the Daisy Marc Jacobs Pop-Up Tweet Shop Opening Night.
The first of it’s kind, the Pop-Up only accepts “Social Currency” in exchange for product, i.e. twitter, facebook, and instagram posts with the hashtag #MJDAISYCHAIN. Centered around the Daisy Perfume, once stepping into the store guests were transported to a place that was free-spirited and pure. Just like the fresh and feminine scent, the shop has a playful innocence, sophisticated without being overly serious. With the gallery feel, daisy art work designed exclusively for the shop by the talented Langley Fox was displayed and “auctioned off” to the top 10 posts of the night with the most likes.
The energy flowed all night with beats by DJs The Jane Doze while guests including celebrities Anna Kendrick, Louise Roe, Maggie Grace, Jamie Chung, Meghan Markle, Marysol Patton, and Phoebe Tonkin, as well as top bloggers, The Blonde Salad, Gary Pepper Girl, le Blog de Betty, I heart Alice, Les berlinettes, and Masha Sedgwick, dove right into the social concept of the shop, tweeting and instagraming all night to exchange for MJ Daisy products. Party-goers especially enjoyed the daisy-themed photobooth and being able to print their photos hashtagged #MJDaisyChain right on the spot with Fotofwd.
New York News
My Fox New York got live coverage of the social media action with music sets by D.J. Jilly Hendrix (including her exclusive MJ Tweet Shop Songza Playlist), the manicures and the complimentary beverages by BlueStone Lane Coffee.