Doors have officially opened at the ModaListas Boutique Pop-Up! The store showcases emerging women’s apparel designers from around the world, as well as its private collection of contemporary party dresses, separates, coats, and plethora of accessories in prices comparable to most top tier shops. The new upscale pop-up offers a full range of specially curated merchandise from the retailer’s hottest brands and top designer collections.
In order to get better acquainted with the brand and their pop-up experience thus far we had a quick Q&A session with the founder Monica Phromsavanh:
1. Why did you choose a Pop-Up?
At ModaListas our main mission is to bring new and exciting styles to the masses, in a selection that is unlike any other in New York City. We love the idea of a pop-up shop to reinforce the strength of our brands and spark immediate interest with fashionable women in the area!
2. What advice can you give for those considering a pop-up in the future?
My best advice for anyone interested in opening a pop-up shop is have your marketing materials ready and create as much buzz as possible before opening day. And travel light!
3. What will you have in-store that is new and fresh for the spring and what trends are you excited to see.
We’re actually really excited to bring an exclusive line from the UK, they make great dresses in a variety of spring colors, prints, and have a great fit and versatility - from the office to a night out! A lot of flirty seasonal styles are here in preparation for the warm weather (that will be coming soon we hope!
Want to hear more from Monica? Join Us Wednesday March 12th from 6-8pm for the Meet the Founder Reception. See below for more information:
The Quick 411:
Who: ModaListas Boutique Pop-Up Store
When: March 2-30th, open daily from 10am-8pm
Opening Reception: March 12th, 6pm – 8pm
Where: RSPOP +, the middle pop-up space at the Roger Smith Hotel
On a mission to help ecommerce companies find their way into physical spaces, Shopify, the top selling ecommerce platform that allows for easy selling online and in-stores, has recently began stressing the importance of brick-and-mortar and customer interaction for businesses, especially taking focus on temporary retail, i.e. pop-ups. Tapping our CEO Melissa Gonzalez to lend her expertise on the matter through a series of guest blog posts, her first initiative was to let merchants in on the first 3 questions they should be asking themselves when starting their pop-up preparation. Below are a few key highlights:
Question 1: What Are Your Goals? “What makes pop-up events special is that they are unique to your brand and goals, so there is no formula that will work for everyone….”
Question 2: What Is The Best Location For Your Pop-Up? “The importance of foot traffic cannot be overlooked when determining the location of your pop-up event…”
Question 3: Where Can You Find a Retail Space? “When looking at locations, be sure to ask plenty of questions to ensure that the space meets your criteria, and remember that the cost of rent is only a portion of your overall budget…”
For the Full Story Click Here: bit.ly/1eJDO6U
All eyes are typically on the runway during New York Fashion Week, but our team was focused on the street. Once we came up for air from the fashion collaboration at LaunchNYC and the Daisy fragrance at the Daisy Marc Jacobs Tweet Shop, we wound down by exploring a few other exciting NYFW pop-up stores, and two in particular caught our eye:
Shipley & Halmos
It is always great to see the men taking the spotlight. During NYFW menswear brand Shipley & Halmos dove into retail on Canal Street with the opening of their first pop-up store. Capturing the downtown vibe of the brand, the store offered limited-edition merchandise, including great t-shirts with witty sayings, in addition to the main collection.
IRC’s New Root Pop-Up w/ Chef David Burke
We love seeing a pop-up with a purpose, which is why we had to include the IRC New Root Pop-Up in our NYFW favorites. The International Rescue Committee joined forces with Chef David Burke to highlight the New Root Program, which supports thousands of refugees as they rebuild their lives by providing education in small business farming and nutrition so they can learn to become healthy and self-sufficient. Customers were also offered locally sourced, organic boxed lunches in exchange for a tweet while they enjoyed the different fashion collections being showcased.
With the seemingly never ending cold this winter we have considered ourselves very luck to have the City Hats Pop-Up at our fingertips. Keeping us simultaneously on-trend and toasty warm, the store has such a wide range that we were constantly coming back with whatever fashion mood hit us. From yearning a classic and timeless look with a fedora, to feeling the 70s vibe with a chic wide-brimmed hat, to coveting a feminine and flirty bohemian floppy hat.
Get to know City Hats a little better:
City Hats Pop-Up Shop at RSPOP
Located at: 501 Lexington Avenue at the Roger Smith hotel
Open thru March 30th 10am-7pm Monday-Saturday
CityHats is an independent family owned business that prides themselves on honoring a commitment to the Art of Designing and Making hats. With a wide selection of hats in for men and women they have one of the widest selections in New York city. The collection includes Felt, Straw, Cut and Sewn designs - with everything from Fedora to Ivy and Newsboy Cap, Pork Pie to Bucket, classy Baseball to Cadet, Cloche to Big brim, Derby to Top Hat styles. Prices range from $60-$300.