NFP Studio’s “Walk-in Wardrobe” returned to the Roger Smith Hotel for their sixth Fall to encourage shoppers to explore and play with the latest collection of knits that are built to link, layer, connect, snap and fold into new creations. After working in the realm of high-end fashion for designers such as Calvin Klein, Shelly Steffee and Vera Wang, designer Gail Travis has truly redefined timeless designs with elevated structure and reliable multi-functionality of knitwear, felted silk and featherweight jersey materials.
We celebrated NFP’s return to RSPOP+ with an opening reception that featured personalized interactions with designer Gail through jaw-dropping, live demonstrations of the different ways to wear her engineered sweater designs. New guests were wowed at the ability of each garment to transform, and loyal clients came to support and snag another piece for their wardrobe.
Kelly Hoey from CNBC’s Power Pitch attended the opening reception as a returning customer.“I discovered Gail Travis and NFP at last fall’s pop-up,” Kelly says, “given all the speaking events and engagements on my calendar, the four pieces that I got last year are my go-to wardrobe staples for their versatility and variety. Even though I have worn them multiple times, the compliments have not stopped.”
Quick Pop-Up 411:
What: The NFP Studio Pop-Up
When: September 2nd thru October 31st
Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex
Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays
RSVP here to attend her VIP Client Night on Thursday, October 16th from 6-9pm
“Don’t you love breathing? It’s actually that simple.” Passionate supporters of Climate Week NYC and the Climate March gathered at THE CORNER at Roger Smith Hotel for the launch of the ‘If Not Us Then Who?’ pop-up shop, a project managed by Handcrafted Films and supported by the Ford Foundation. Directed by award winning documentary filmmaker Paul Redman and photo gallery exhibit Joel Redman, If Not us then Who? is popping up in the midst of Climate Week NYC to communicate firsthand the unique personal stories of an inconspicuous yet vital people as they battle to protect their lives, their culture and our forests.
During their launch, ‘If Not Us Then Who?’ presented the newly released reports of The Rights and Resources Initiative (RRI) and Tebtebba (Indigenous Peoples’ International Centre for Policy Research and Education) on: the rights of Indigenous Peoples and local communities , the lands and forests where they live, and the resources that these lands contain, and Handcrafted films team shared their original documentaries of traditional and Indigenous forest people of Brazil, Nicaragua and Indonesia.
Each film shared the stories of the indigenous forest people and their deep spiritual connection with the environment that is being threatened by the modern world. “I was moved to tears. It was powerful-” an attendee echoed the thoughts of many of the other viewers. With passionate supporters, thought-provoking conversations, and striking visuals, this launch night was truly “beautiful and uplifting.”
The Quick Pop-Up 411:
What: The ‘If Not Us Then Who’ Pop-Up Project
When: September 18th - September 24th
Where: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC
Hours: 9:00am - 8:00pm
Click here to RSVP for General Admission or Any of the Events Below.
The popularity of pop-ups has been on the rise and shows no sign of letting up, which has many people within the retail industry wanting to know the ins and outs of the trending retail experiences. Retail TouchPoints, an online publishing network for retail executives, contacted our founder, Melissa Gonzalez, with curiosity on the subject to help give their readers a deeper look into the pop-up industry.
A few highlights of the article:
"Regardless of their purpose, pop-ups can help retailers put a more fun and creative spin on the traditional brick-and-mortar model."
"Before retailers even consider where and when their pop-ups should open, they must first determine their overall goals."
“Retailers need to determine their brand promise and their customer targets because your brand promise to your customers impacts how you address your goals.”
"Measuring sales is key to determining the overall value of a pop-up shop, but retailers also need to measure short-term and long-term results based on marketing, social engagement, foot traffic and overall peaks in store traffic and sales."
"The success of a pop-up shop can sometimes depend on opening a location at the right place at the right time."
“Sole Society embraced partnerships as a way to build buzz and create fun, community-driven experiences for its summer pop-up”
"To see ongoing success with pop-ups, retailers need to think creatively and innovatively."
Click here to read the full article.
With New York being one of the undisputed Fashion capitals of the world and also being a city with a strong technology presence, it is no wonder why the New York Fashion Tech community has been growing at an accelerated pace. Wanting to know the Who’s Who of this world, Alley Watch polled around the community and narrowed down their top 12 People to know. We were very excited to learn that our very own founder, Melissa Gonzalez, was included in this incredible list for her pop-up shop activation expertise!
Click here to read the article.
Nora Gardner, who specializes in designing perfectly manufactured, easy care professional clothing for busy women, has just opened the doors of her September Pop-Up Shop at RSPOP at the Roger Smith Hotel. After spending five years on Wall Street in Investment Banking, and always having problems finding the perfect clothing for work, she reinvented the power dress by mixing sophisticated cuts with bold colors. Spotlighted by Forbes Magazine earlier this year, Nora’s dresses and monochromatic co-ordinates are perfect for the busy #Girlbosses that are always on-the-go. Their timeless cuts make them easy to transition keynote speech in the day to an evening networking event.
The Lionesque team visited the pop-up shop for a personal styling session with designer Nora Gardner herself and ran into customers that beamed from no longer having to sacrifice style for executive-level sophistication. “I just want everything,” a shopper who happened to walk by the pop-up shop after work said, “I know a million people who are looking for this.”
With all that the present-day woman needs to balance (work, family, volunteering, school, etc.,) she needs fabrics that work as hard as she does and a wardrobe that is as versatile as the many hats she wears. We’re excited for a month of Power Dresses!
Join Nora Gardner every Thursday evenings until 9pm for a “dress party” with champagne and appetizers to start the weekend off right.
The Quick Pop-Up 411
What: Nora Gardner Apparel Pop-Up
When: September 3rd - September 29th
Where: RSPOP at the Roger Smith Hotel, 501 Lexington Ave. (b/w 47th and lex)
Hours: 10am-7pm Mon-Fri, 11am-6pm Sat. Closed Sundays Dress
Parties: Every Thursday Night from 6-9pm Champaign and refreshments will be served and they will be raffling off a $100 gift card each night.