The popularity of pop-ups has been on the rise and shows no sign of letting up, which has many people within the retail industry wanting to know the ins and outs of the trending retail experiences. Retail TouchPoints, an online publishing network for retail executives, contacted our founder, Melissa Gonzalez, with curiosity on the subject to help give their readers a deeper look into the pop-up industry.
A few highlights of the article:
"Regardless of their purpose, pop-ups can help retailers put a more fun and creative spin on the traditional brick-and-mortar model."
"Before retailers even consider where and when their pop-ups should open, they must first determine their overall goals."
“Retailers need to determine their brand promise and their customer targets because your brand promise to your customers impacts how you address your goals.”
"Measuring sales is key to determining the overall value of a pop-up shop, but retailers also need to measure short-term and long-term results based on marketing, social engagement, foot traffic and overall peaks in store traffic and sales."
"The success of a pop-up shop can sometimes depend on opening a location at the right place at the right time."
“Sole Society embraced partnerships as a way to build buzz and create fun, community-driven experiences for its summer pop-up”
"To see ongoing success with pop-ups, retailers need to think creatively and innovatively."
Click here to read the full article.
With New York being one of the undisputed Fashion capitals of the world and also being a city with a strong technology presence, it is no wonder why the New York Fashion Tech community has been growing at an accelerated pace. Wanting to know the Who’s Who of this world, Alley Watch polled around the community and narrowed down their top 12 People to know. We were very excited to learn that our very own founder, Melissa Gonzalez, was included in this incredible list for her pop-up shop activation expertise!
Click here to read the article.
Nora Gardner, who specializes in designing perfectly manufactured, easy care professional clothing for busy women, has just opened the doors of her September Pop-Up Shop at RSPOP at the Roger Smith Hotel. After spending five years on Wall Street in Investment Banking, and always having problems finding the perfect clothing for work, she reinvented the power dress by mixing sophisticated cuts with bold colors. Spotlighted by Forbes Magazine earlier this year, Nora’s dresses and monochromatic co-ordinates are perfect for the busy #Girlbosses that are always on-the-go. Their timeless cuts make them easy to transition keynote speech in the day to an evening networking event.
The Lionesque team visited the pop-up shop for a personal styling session with designer Nora Gardner herself and ran into customers that beamed from no longer having to sacrifice style for executive-level sophistication. “I just want everything,” a shopper who happened to walk by the pop-up shop after work said, “I know a million people who are looking for this.”
With all that the present-day woman needs to balance (work, family, volunteering, school, etc.,) she needs fabrics that work as hard as she does and a wardrobe that is as versatile as the many hats she wears. We’re excited for a month of Power Dresses!
Join Nora Gardner every Thursday evenings until 9pm for a “dress party” with champagne and appetizers to start the weekend off right.
The Quick Pop-Up 411
What: Nora Gardner Apparel Pop-Up
When: September 3rd - September 29th
Where: RSPOP at the Roger Smith Hotel, 501 Lexington Ave. (b/w 47th and lex)
Hours: 10am-7pm Mon-Fri, 11am-6pm Sat. Closed Sundays Dress
Parties: Every Thursday Night from 6-9pm Champaign and refreshments will be served and they will be raffling off a $100 gift card each night.
Just in time for the U.S Open, our tennis-themed pop-up shop, the Segal Jensen Tennis Market, hosted its opening reception with appearances by legendary tennis player Angela Buxton and a book signing of “The Greatest Jewish Tennis Players of All Times” by sports writer Sandra Harwitt. Couple these appearances with the plenty of rare tennis gems being showcased in a hall-of-fame like gallery curated by Historical Tennis Consultant Robert Fuller, it’s easy to see why the shop attracted a packed house of tennis enthusiasts!
Writer and author Sandra Harwitt was “very thrilled about the night, the people who supported [her] book, and all of the tennis enthusiast who came out.”
Sitting next to her was Angela Buxton, who joked “I was just reading what Sandra wrote, I can’t believe she knew all of that. I asked her- Did I tell her that?” Sandra turned to her and winked “You actually told me more, but I kept that for the second book.”
Angela Buxton, the night’s special guest and leading world tennis player of the 1950’s, said that it was “forward-thinking to have this shop aligned with U.S. Open dates.” She also enjoyed the atmosphere of the night, “enjoyed people remembering [her], and meeting old friends.”
Tennis Historian Robert Fuller also enjoyed the tennis-loving crowd. “It’s been a great night,” he said, “It was wonderful to have Angela in attendance, to be surrounded by so many people who appreciate Angela’s work.”
Loronzo Flores, media-maker behind SuperTennis.tv found the Segal Jensen Tennis Market just a few days after his arrival to New York from Italy, and returned for the special night. Flores commented “I love tennis and it’s history, so everything in this store is beautiful to me,” and we are sure that any tennis enthusiast would feel the same way.
If you are interested in finding rare, archived tennis images, autographed books and balls, and vintage tennis rackets (including Roger Federer’s 2005 Wimbledon raquet), attend one of the Segal Jensen Tennis Market’s upcoming events, or check our pop-up shop 411 for store hours.
· Saturday, August 30th, 7-9pm Bobby Blair ” Hiding Inside the Baseline” Book Signing
· Monday, September 2nd, 7-9pm- Nick Bollettieri “It Ain’t Easy” Book Signing
Quick Pop-Up Shop 411
Dates: August 25th- September 7th
Location: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC. Subways: 4,5,6,7 to Grand Central, or E,M to 51st Street
Hours:: 10am-10pm everday
Designer Gail Travis will open doors again on her flagship Pop-Up Shop at The Market at the Roger Smith hotel this Fall. Since launching New Form Perspective “NFP" in 2009, the collection has gained recognition for the ingenuity of smart geometric shapes and styles that remain true to the delicacy of timeless combined with modern concepts.
This Fall 2014 NFP will create and intimate “Walk-in Wardrobe” to spotlight the ability to link, layer, connect, snap and fold each creation, speaking to the personal ingenuity of every woman and encouraging to explore and play with the latest collection.
Want to know more about the woman behind the brand? See our Q&A with designer Gail Travis Below:
LG: What keeps bring you back to midtown each year?
GT: The amazing diverse group of customers between the surrounding hotels, corporate offices and nearby UN keeps a consistent flow of repeat loyal customers and new tourists and passerby’s. You just never know who will be walking by!
LG: What do you look forward to most when opening up your pop-up shop?
GT: I love the challenge of finding new ways to build out the space and showcase the collection in a fresh, new perspective. This year I am experimenting with creating an all white space to really emphasize the unique abilities of the sweater designs and my signature hand-felted technique into silk tops and dresses.
LG: What new pieces are you most excited to share with your fans?
GT: There are many new exciting designs in this series! Some sweaters include modular aspects that are a must see in person to fully experience the unique possibilities. Others shapes continue to explore unexpected twisting seams and a new group of jersey basics including pants, essential l/s tops and dresses.
LG: If you can sum up your collection in 3 words what would they be?
GT: newly formed perspectives :)
LG: If you could have one celebrity or influencer be seen wearing your collection who would it be and why?
GT: Tilda Swinton. It is inspiring to see her ability to morph into such varying roles and characters. Her integrity to push the medium of acting to new levels with such a humble and quiet presence is inspiring. I hope to one day be able to costume her on a future project!
LG: Anything else you would like to share about your brand?
GT: The new forms are fun to explore in person! Hope to see you at RS Pop sometime b/w 9/2 and 10/31!
Quick Pop-Up 411:
What: The NFP Studio Pop-Up
When: September 2nd thru October 31st
Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex
Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays
RSVP For the Opening Reception on Thursday, September 18th from 5- 8pm here.