It was a packed house at The Corner at the Roger Smith Hotel as bloggers and editors gathered to view Cat Footwear's first-ever pop up in the U.S and previewed CAT Footwear’s White Heat SS15 Preview.
Cat Footwear, the global footwear licensee of Caterpillar Inc, has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand for over two decades. Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women. CAT #Earthmovers Apneet of Whoisapneet and Jamal of Stylesocietyguyblog.com attended the pop-up for the fashion presentation, saying “I’d like the trendier direction CAT is going in. They’re really making the shoes come alive with the styling.”
CAT’s focus on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details paired with Nylon Mag’s noted “Stylists-to-watch” Silke Labson and Julie Williams brought back the 90’s and reinvented the way we see work boots. “You would never expect work boots make it fashion, but they did- and it’s fantastic,” a photographer said while capturing styled looks from the night. CAT Footwear is sold in more than 140 countries worldwide, and it’s aesthetic and brand has been described as being “very London” and “popular in Brazil.” We are glad to help execute the brand’s pop-up debut that will build brand awareness in the US.
The CAT footwear pop-up has been featured in Women’s Wear Daily and RackedNY. More store details below:
The Public 411:
What: Cat Footwear Corner Pop-UpShop
When: Tuesday, October 21-Wednesday, October 28th
Hours: 11am - 7pm daily
Where: THE CORNER at the Roger Smith Hotel, 501 Lexington Ave.
During the Experience Thailand at Madison Square Park, the Lionesque Group activated the Chang Beer outdoor pop-up to build awareness for the brand in the USA. By staying true to the brands identity and attention to details, we created a Chang Beer Garden; a beautifully set-up and spacious destination to enjoy a “taste” of Thai culture, and compliment the food bought from surrounding vendors with a cold Chang beer.
Manhattan’s sunny Sunday hosted the perfect weather to sip on the ice-cold beer. Chang’s Bar decor items showcase elements of what the beer was made from: floral, lemon, hops and licorice, to create a visual and aroma bar of what you’re getting with a sip of the beer. Guests spotted the brands logo of the elephant throughout the space using elephant props on the bar, table tops and merchandise area.
Artist Caryn Cast recreated Chang Beers humorous social media voice by creating fun and branded chalkboard art on Chang Beers sandwich boards from slogans including “It’s Beer O’clock” and “Cheers!” Umbrellas were placed around the area, with tall tables and stools. White cubes staked next to the beer bar were filled with goodies like silver key chain bottle openers, green koozies, and fans were given out to guests to enjoy.
Guests took pictures with umbrellas next to a Chang poster reading “Live Like You Mean It!” This photo booth was designed to engage the guests, and guests were encouraged to take pictures with the umbrellas and promote Chang Beer. The photo booth truly embodied a tropical Thailand oasis feel with fake grass, plants and branded paper umbrellas.
For the day, everyone who visited embraced, Live Like You Mean It!
NFP Studio’s “Walk-in Wardrobe” returned to the Roger Smith Hotel for their sixth Fall to encourage shoppers to explore and play with the latest collection of knits that are built to link, layer, connect, snap and fold into new creations. After working in the realm of high-end fashion for designers such as Calvin Klein, Shelly Steffee and Vera Wang, designer Gail Travis has truly redefined timeless designs with elevated structure and reliable multi-functionality of knitwear, felted silk and featherweight jersey materials.
We celebrated NFP’s return to RSPOP+ with an opening reception that featured personalized interactions with designer Gail through jaw-dropping, live demonstrations of the different ways to wear her engineered sweater designs. New guests were wowed at the ability of each garment to transform, and loyal clients came to support and snag another piece for their wardrobe.
Kelly Hoey from CNBC’s Power Pitch attended the opening reception as a returning customer.“I discovered Gail Travis and NFP at last fall’s pop-up,” Kelly says, “given all the speaking events and engagements on my calendar, the four pieces that I got last year are my go-to wardrobe staples for their versatility and variety. Even though I have worn them multiple times, the compliments have not stopped.”
Quick Pop-Up 411:
What: The NFP Studio Pop-Up
When: September 2nd thru October 31st
Where: RSPOP+ at the Roger Smith Hotel, 501 Lexington on the corner of 47th and Lex
Hours: 9am – 7:30pm Mon – Friday / 10am – 5pm Saturday / Closed Sundays
RSVP here to attend her VIP Client Night on Thursday, October 16th from 6-9pm
“Don’t you love breathing? It’s actually that simple.” Passionate supporters of Climate Week NYC and the Climate March gathered at THE CORNER at Roger Smith Hotel for the launch of the ‘If Not Us Then Who?’ pop-up shop, a project managed by Handcrafted Films and supported by the Ford Foundation. Directed by award winning documentary filmmaker Paul Redman and photo gallery exhibit Joel Redman, If Not us then Who? is popping up in the midst of Climate Week NYC to communicate firsthand the unique personal stories of an inconspicuous yet vital people as they battle to protect their lives, their culture and our forests.
During their launch, ‘If Not Us Then Who?’ presented the newly released reports of The Rights and Resources Initiative (RRI) and Tebtebba (Indigenous Peoples’ International Centre for Policy Research and Education) on: the rights of Indigenous Peoples and local communities , the lands and forests where they live, and the resources that these lands contain, and Handcrafted films team shared their original documentaries of traditional and Indigenous forest people of Brazil, Nicaragua and Indonesia.
Each film shared the stories of the indigenous forest people and their deep spiritual connection with the environment that is being threatened by the modern world. “I was moved to tears. It was powerful-” an attendee echoed the thoughts of many of the other viewers. With passionate supporters, thought-provoking conversations, and striking visuals, this launch night was truly “beautiful and uplifting.”
The Quick Pop-Up 411:
What: The ‘If Not Us Then Who’ Pop-Up Project
When: September 18th - September 24th
Where: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC
Hours: 9:00am - 8:00pm
Click here to RSVP for General Admission or Any of the Events Below.
The popularity of pop-ups has been on the rise and shows no sign of letting up, which has many people within the retail industry wanting to know the ins and outs of the trending retail experiences. Retail TouchPoints, an online publishing network for retail executives, contacted our founder, Melissa Gonzalez, with curiosity on the subject to help give their readers a deeper look into the pop-up industry.
A few highlights of the article:
"Regardless of their purpose, pop-ups can help retailers put a more fun and creative spin on the traditional brick-and-mortar model."
"Before retailers even consider where and when their pop-ups should open, they must first determine their overall goals."
“Retailers need to determine their brand promise and their customer targets because your brand promise to your customers impacts how you address your goals.”
"Measuring sales is key to determining the overall value of a pop-up shop, but retailers also need to measure short-term and long-term results based on marketing, social engagement, foot traffic and overall peaks in store traffic and sales."
"The success of a pop-up shop can sometimes depend on opening a location at the right place at the right time."
“Sole Society embraced partnerships as a way to build buzz and create fun, community-driven experiences for its summer pop-up”
"To see ongoing success with pop-ups, retailers need to think creatively and innovatively."
Click here to read the full article.