On Thursday, July 17th, 2014, we were proud attendees of the Social Retail Summit in Brooklyn, where our founder Melissa Gonzalez sat on the Pop-Up and Experiential Retail panel with other pop-up pioneers in the New York City area. This bi-annual conference brings together innovative retailers, experiential marketing consultants, pop-up shop experts, ecommerce gurus and more. The conference’s sponsor, Lightspeed, has included us in their recap sharing the Do’s and Don’ts for opening up a temporary store.
Heres a quick peak at what these pop-up pioneers had to say:
Do Deliver an Experience:
"Whether your budget is big or small, one must keep in mind that every single detail needs to reflect the brand." - Melissa Gonzalez, The Lionesque Group
Do Find a Way to Chop Up Time and Space:
“Don’t forget to bring your own tools,” says Ho. He suggests embracing the Do-It-Yourself movement by bringing decor or furnishings from an existing store or from home to use in the space. “DIY is always the way to go when you’re on a tight budget.” - Eric Ho, Made in the Lower East Side
Do Look at the Competition:
“Find out what the competition is doing to gain press and exposure, then replicate that strategy with at least one thing that’s different,” - Greg Speilberg, Imagination in Space
Do Go Where People Are:
"Your brand needs to connect with the right consumers, and picking the wrong location could be completely disastrous." -Jamie Falkowski, Alldayeveryday
Read the full article here.
You can also read our own recap featuring live-tweets from the discussion here.
Last Thursday, the Lionesque Group team had the pleasure of participating in the Social Retail Summit #7 in Dumbo, NY. Our founder Melissa Gonzalez spoke on their Pop-Ups and Experiential Retail Panel, which dove into the nuts and bolts of getting a pop-up off the ground. This panel discussed all things Pop-Up: from creating the concepts & strategy, location scouting, designing & outfitting your space, setting a budget, creating a great experience, and marketing your event. After attending this summit, we have learned valuable lessons from pop-up leaders Melissa Gonzalez of the Lionesque Group, Eric Ho of Made in LES, Jamie of Alldayeveryday, and Greg Speilberg from Imagination in Space- a group of panelists who have executed hundred of pop-ups collectively.
Missed it? No Worries! We live-tweeted some of our favorite quotes from the panel. Check them out here:
So, how long should you pop-up?
Melissa Gonzalez, our founder of the Lionesque Group, shared tips on determining the length of your pop-up shop:
If you are an emerging designer/ brand, give your #popupshop at least a month to grow your audience & analyze traffic. #socialretailsummit— The Lionesque Group (@LionesqueGroup)July 17, 2014
She also added that if you are a larger brand with a strong following, time is more flexible. In this case, a shorter, highly-anticipated pop up is possible!
Each panelist shared great tips on what made a pop-up that they worked on or experienced unique and buzz-worthy, including Eric Ho, founder of miLES, where he focuses on opening underused storefronts in the Lower East Side to new possibilities, with classes, events, co-working, and short-term space rentals. We tweeted his three keys to pop-up success here:
Keys to #popupshop success: space, tools, and collaborators. Thanks for your insight, @MadeinLES ! #socialretailsummit— The Lionesque Group (@LionesqueGroup)July 17, 2014
Another key point of the panel was the necessity for pop-up shops consider offering the full aesthetic experience of their brand. Our founder Melissa said:
Deliver an EXPERIENCE, whether you have a big budget or a small budget. #popupshoptalk #socialretailsummit— The Lionesque Group (@LionesqueGroup)July 17, 2014
All of the panelists agreed that whether it is partnering with strategic partners who align with your brand, or hosting activities that your target market would be interested in, it is necessary to stay true to the brand image that you wish to portray and avoid succumbing to the temptation of opportunities/ partnerships that are irrelevant to your brand and ultimate goal.
What to AVOID:
It was a unanimous agreement that the biggest DON’T is to be under-planned and unprepared when opening your pop-up shop. Melissa advised:
"Just because your #popupshop is short-term in nature, your planning shouldn’t be.” #socialretailsummit— The Lionesque Group (@LionesqueGroup)July 17, 2014
Greg Spielberg, the founder of Imagination in Space- a NYC startup that creates pop-ups with entrepreneurial artists, creative brand and innovative makers, reiterated Melissa’s statement with a great quote:
"Pop-ups seem spontaneous… they’re not spontaneous. At all" @gregtspielberg— The Lionesque Group (@LionesqueGroup)July 17, 2014
Jamie Falkowski, Marketing Director for Alldayeveryday [link], a creative company that has produced experiential retail projects for Levi’s, Nicola Formichetti, Alexander Wang, and others, ended this idea off with a simple-yet-crucial piece of advice:
Tip: Don’t underestimate logistics. @whizhouse— The Lionesque Group (@LionesqueGroup)July 17, 2014
Are you interested in learning more about creating the ultimate retail experience through pop-up shops? Be sure to watch our How to Create a Successful Pop-Up Shop Shopify Video Series, and subscribe to us to hear more information on our upcoming Twitter Chats!
We could not have asked for a more beautiful Saturday to have our first Garden Party of the season, co-hosted by Prince of Scots, Beach Magazine and Lionesque Group, featuring The Concept Collective.
Guests were escorted into the beautiful garden scene, with home decor accents provided by West Elm, to have a relaxing evening sipping on cocktails and refreshing Resource Water, and nibbling on the assortment of delicious pastries from Financier Patisserie (their signature financiers are a must-have!) They were guided to shop the collections from both Prince of Scots and The Concept Collective, with a chance to mingle with a few of the designers themselves, including Yumi Kim, Kyu Melange, and HAZE Collection.
Here are a few sound bites from the night from party-goers:
"The Concept Collective at Prince of Scots is a great way to have a home in Hamptons and a have another outlet that customers can visit. Customers visit hamptons a lot."- Kim Phung of Yumi Kim
"Designers are good selection. Good flow through whole thing good concept flow. Collections shown in very nice way. Haze collection is favorite very unisex and will sella lot." - Iram Mura, guest
"It is a beautifully curated collection of funky and fabulous seaside items that were a pleasure to shop. I have bags stuffed full of items!"- Lize Kindred of Third Wave Fashion
"Event is well staged with the garden party feeling, very relaxing. Love the diversification of the merchandise selection. They complement each other nicely with the central international element bringing everything together. Every designer has their niche but it is all brought together well." Adam Dadsos, guest
To learn more about The Concept Collective’s Summer at Prince of Scots click here.
Follow #HauteHamptons for the latest updates and event announcements!
Every woman values the opportunity to score a great pair of shoes, a handbag or jewelry at a steal, and on Wednesday July 9th Sole Society more than delivered a midsummer night’s dream to the women of Los Angeles.
Doors opened for just 3 hours and guests were invited into the coveted headquarters where Sole Society sketches, buys and merchandises each collection. Women who wear sizes 6 or 9 were especially lucky as sample sizes were flying off the shelves at just $5 per pair. Hundreds of customers scheduled their day to leave work early and be first on line, and from sandals to flats, pumps to booties women walked out with multiple pairs and a true smile on their faces. If you were a fly on the wall, here are a few things you would have heard:
“Séchoir loved how the event felt exclusive from the outside, but so welcoming and fun once inside. We did some damage and purchased several pairs of fabulous shoes and accessories for amazing prices. Séchoir LOVES Sole Society!” – Tanya Dempsey @lovesechoir
“This is so much fun, we are buying at least five pairs each. Love this!” - @Pictowear @Jennihooliet
As an added bonus, Sole Society partnered with NYX Cosmetics, who provided makeup touch-ups and Assembly Salon, who set up a braid bar so guests could walk out looking effortlessly chic from head to toe. Caorunn Gin sponsored the event and supplied guests with a refreshing apple gin and tonic cocktail.
The first-ever LA #mysolesociety #popupshop was a refreshing addition to summer for women in Los Angeles and if you missed, luckily part two is around the corner. Click here for details on July 16th’s Pop Up Shop and Sample Sale (styles starting at only $5!) and follow @solesociety and #mysolesociety to stay in the know of what’s fresh and new! https://solesociety-popup-samplesale.eventbrite.com
It was a full house at last night’s opening reception for the Kicky’s Kitchen Pop-Up, as guests flooded in to try some of the store’s top-notch “caketails”- the alcohol-infused cupcakes inspired by owner Christie’s favorite cocktails. With an exclusive summer menu specifically tailored for the pop-up, guests, including food bloggers Abby of The City Sweet Tooth and Marie of Newbie Foodie, were able to sample the mini “caketail” shots and then buy the fuller versions of their favorite flavor.
Interacting with the crowd, we asked around to see what people had to say about the alcohol-infused goodies:
“It’s like two of my favorite things- in one.”
“This is light, compared to Crumb’s heavy, large cupcake. Their crème is light and the cupcake itself is spongey”
“Banana Daiquiri is DELICIOUS, I tried the Mint at the last Kicky’s Kitchen event and I loved that too” - dedicated Kicky’s Fan, Blogger Abby of The City Sweet Tooth
“Easy to hold, easy to eat”
“I only tried one, and honestly, it was amazing.”
"Because there is alcohol in the frosting, there is less of that artificial sugar taste. I don’t usually eat frosting, and I ate all of hers.” - Megan, Lionesque Group Social Strategy Manager
According to the party-goers, the opening night’s favorite flavors seemed to be the Banana Daiquiri, banana cake with rum buttercream, and the Mint Chocolate Martini, mint chocolate cake with creme de menthe and chocolate vodka buttercream. The LG Team in particular loved the Bees Knee, honey and lemon with gin buttercream topped with bee pollen, but really we just love anything having to do with cupcakes!
For more information on the pop-up click here.
Follow #kickyskitchen for the latest updates and event announcements!