Must Have Threads Thursday - The McKenzie Story
What do you get when you mix Swarovski crystals, distressed fabric and diamond print? Those ingredients will come together to make a signature tie from up and coming designer and image consultant McKenzie Liautud for his self-titled brand ‘McKenzie.’ McKenzie seeks to do what only a few designers have attempted to do: reinvent men’s neckwear.

As with the Dior Butterfly bowtie, which completely redefined such a traditional men’s accessory, McKenzie adds his own twist by “experimenting with fabrics not necessarily meant for neckwear.” Liautud is building McKenzie to be “an international men’s accessories company that celebrates individuality and draws inspiration from inspired artists and urban living.” Seen on the likes of international musician Wyclef Jean, Celebrity Chef and Owner of new NY hotspot Red Rooster, Marcus Samuelson and even Oprah featured Violinist Ken Ford, Liautud’s neckwear are clearly making a break in the industry

Caption: “It’s an uncomfortable thing when it’s something that is familiar that is strange.”
Liautud explained the importance of wearing a necktie and aims to excite the youth and popular culture that may steer away from traditional neckwear in their quest to be different. “The concept was designing a line of accessories to add flare and spark to men’s wardrobe, says Liautaud. “As a stylist I’ve always had access to tons of designers and I felt like there was need for an innovative accessories line.” .” Liautuds current line for McKenzie is French titled and inspired ‘Je Ne Sais Quoi’ means having an intangible quality that is distinct and attractive but isn’t definable. The collection includes neckties, ascots, cummerbunds, brooches, and pocket squares.

Liautud has plans to grow the brand and has a mission to “Make men just as excited about accessories as women are,” says Liautud. “Women have always had access to exciting accessories such as belts and bags that can completely change or add value to a particular look.” With plans to add belts, pendants, brooches, sunglass cases and even a luxury men’s furnishing line including wallets, undergarments and lounge wear, it’s safe to say McKenzie plans to redefine men’s accessories!
You can currently purchase McKenzie at www.jsqluxe.com or on Fashions Night Out (Sept. 8th) at the Hampton’s Daze Magazine All Nautical Affair on the Jewel Yacht.
I’ll be there.. look forward to seeing you.
Lion’esque Style hunt by Tradell Hawkins
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