Thursdays Threads Bring You the New Pleasure Principle
The last thing you would expect to see on a pair of underwear are the letters “F U”. But American designer Fu is doing just that with his new luxury men’s underwear line, FU e=fu8 Underwear.

“My name is spelled F U, in Chinese it means lucky. It leant itself to sexy underwear because it’s short, concise and to the point,” says Fu. The brands marketing slogan “Life is short, maximize your please principle,” is also represented on the underwear with Fu’s trademarked formula ‘e=fu8.’ “You can’t get more pleasurable than your under garments,” says Fu. “They’re the first thing you put on and the last thing you take off.”

Truly a product that you have to ‘feel’ to see the difference, made out of 95% cotton and 5% spandex, these aren’t just another pair of underwear. They are made exclusively in Manhattan & the label proudly says Made in NYC. Fu makes sure each pair is made with high thread count, high quality luxury cotton that allows for a truly soft and comfortable feel. He has also added a touch of spandex to give them a nice stretch that contours to the sexy male physique.

“I understand that not everybody is going to be in the market for $25, $28 and $88 designer underwear,” says Fu. “But when you see an item made in New York City, there is an art going into the product, just like if you see something made in Italy or France. Those who understand and see the big picture will appreciate the value of the product.“ “Everything can be a luxury, even a pair of well made,eye candy underwear that will make others do a double take.” “I hope guys who wear my underwear & those who see it will be reminded to carpe diem, & make the most out of their precious time; to spend it persuing things that bring & enhance their life’s pleasurable experiences.”
I encourage everyone to check out the product. By simply feeling the fabric of the underwear I was converted into a FU e=fu8 believer.
As Fu would say ladies, “Life is short, maximize your pleasure principle!”
Lion’esque Style Watch by @4THawkins