Pop-Up Architects™
Making Ideas a Reality.

Since 2009, Lionesque Group has produced immersive pop-up retail experiences in New York City, Los Angeles & beyond.


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If Not Us the Who brings Awareness to the Environment During Climate Week NYC
     “Don’t you love breathing? It’s actually that simple.” Passionate supporters of Climate Week NYC and the Climate March gathered at THE CORNER at Roger Smith Hotel for the launch of the ‘If Not Us Then Who?’ pop-up shop, a project managed by Handcrafted Films and supported by the Ford Foundation. Directed by award winning documentary filmmaker Paul Redman and photo gallery exhibit Joel Redman, If Not us then Who? is popping up in the midst of Climate Week NYC to communicate firsthand the unique personal stories of an inconspicuous yet vital people as they battle to protect their lives, their culture and our forests.
     During their launch, ‘If Not Us Then Who?’ presented the newly released reports of The Rights and Resources Initiative (RRI) and Tebtebba (Indigenous Peoples’ International Centre for Policy Research and Education) on: the rights of Indigenous Peoples and local communities , the lands and forests where they live, and the resources that these lands contain, and Handcrafted films team shared their original documentaries of traditional and Indigenous forest people of Brazil, Nicaragua and Indonesia.
     Each film shared the stories of the indigenous forest people and their deep spiritual connection with the environment that is being threatened by the modern world. “I was moved to tears. It was powerful-” an attendee echoed the thoughts of many of the other viewers. With passionate supporters, thought-provoking conversations, and striking visuals, this launch night was truly “beautiful and uplifting.”
The Quick Pop-Up 411:
What: The ‘If Not Us Then Who’ Pop-Up Project
When: September 18th - September 24th
Where: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC
Hours: 9:00am - 8:00pm
Click here to RSVP for General Admission or Any of the Events Below.

If Not Us the Who brings Awareness to the Environment During Climate Week NYC

     “Don’t you love breathing? It’s actually that simple.” Passionate supporters of Climate Week NYC and the Climate March gathered at THE CORNER at Roger Smith Hotel for the launch of the ‘If Not Us Then Who?’ pop-up shop, a project managed by Handcrafted Films and supported by the Ford Foundation. Directed by award winning documentary filmmaker Paul Redman and photo gallery exhibit Joel Redman, If Not us then Who? is popping up in the midst of Climate Week NYC to communicate firsthand the unique personal stories of an inconspicuous yet vital people as they battle to protect their lives, their culture and our forests.

     During their launch, ‘If Not Us Then Who?’ presented the newly released reports of The Rights and Resources Initiative (RRI) and Tebtebba (Indigenous Peoples’ International Centre for Policy Research and Education) on: the rights of Indigenous Peoples and local communities , the lands and forests where they live, and the resources that these lands contain, and Handcrafted films team shared their original documentaries of traditional and Indigenous forest people of Brazil, Nicaragua and Indonesia.

     Each film shared the stories of the indigenous forest people and their deep spiritual connection with the environment that is being threatened by the modern world. “I was moved to tears. It was powerful-” an attendee echoed the thoughts of many of the other viewers. With passionate supporters, thought-provoking conversations, and striking visuals, this launch night was truly “beautiful and uplifting.”

The Quick Pop-Up 411:

What: The ‘If Not Us Then Who’ Pop-Up Project

When: September 18th - September 24th

Where: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC

Hours: 9:00am - 8:00pm

Click here to RSVP for General Admission or Any of the Events Below.

Giving Retail TouchPoints an Insight into Pop-Ups
   The popularity of pop-ups has been on the rise and shows no sign of letting up, which has many people within the retail industry wanting to know the ins and outs of the trending retail experiences. Retail TouchPoints, an online publishing network for retail executives, contacted our founder, Melissa Gonzalez, with curiosity on the subject to help give their readers a deeper look into the pop-up industry. 
A few highlights of the article:
"Regardless of their purpose, pop-ups can help retailers put a more fun and creative spin on the traditional brick-and-mortar model."
"Before retailers even consider where and when their pop-ups should open, they must first determine their overall goals."
“Retailers need to determine their brand promise and their customer targets because your brand promise to your customers impacts how you address your goals.”
"Measuring sales is key to determining the overall value of a pop-up shop, but retailers also need to measure short-term and long-term results based on marketing, social engagement, foot traffic and overall peaks in store traffic and sales."
"The success of a pop-up shop can sometimes depend on opening a location at the right place at the right time."
“Sole Society embraced partnerships as a way to build buzz and create fun, community-driven experiences for its summer pop-up”
"To see ongoing success with pop-ups, retailers need to think creatively and innovatively." 
Click here to read the full article.

Giving Retail TouchPoints an Insight into Pop-Ups

   The popularity of pop-ups has been on the rise and shows no sign of letting up, which has many people within the retail industry wanting to know the ins and outs of the trending retail experiences. Retail TouchPoints, an online publishing network for retail executives, contacted our founder, Melissa Gonzalez, with curiosity on the subject to help give their readers a deeper look into the pop-up industry. 

A few highlights of the article:

"Regardless of their purpose, pop-ups can help retailers put a more fun and creative spin on the traditional brick-and-mortar model."

"Before retailers even consider where and when their pop-ups should open, they must first determine their overall goals."

“Retailers need to determine their brand promise and their customer targets because your brand promise to your customers impacts how you address your goals.”

"Measuring sales is key to determining the overall value of a pop-up shop, but retailers also need to measure short-term and long-term results based on marketing, social engagement, foot traffic and overall peaks in store traffic and sales."

"The success of a pop-up shop can sometimes depend on opening a location at the right place at the right time."

Sole Society embraced partnerships as a way to build buzz and create fun, community-driven experiences for its summer pop-up”

"To see ongoing success with pop-ups, retailers need to think creatively and innovatively." 

Click here to read the full article.

CEO Melissa Gonzalez named among the ‘12 Amazing People to know in New York Fashion Tech’ by Alley Watch
    With New York being one of the undisputed Fashion capitals of the world and also being a city with a strong technology presence, it is no wonder why the New York Fashion Tech community has been growing at an accelerated pace. Wanting to know the Who’s Who of this world, Alley Watch polled around the community and narrowed down their top 12 People to know. We were very excited to learn that our very own founder, Melissa Gonzalez, was included in this incredible list for her pop-up shop activation expertise!
Click here to read the article.

CEO Melissa Gonzalez named among the ‘12 Amazing People to know in New York Fashion Tech’ by Alley Watch

    With New York being one of the undisputed Fashion capitals of the world and also being a city with a strong technology presence, it is no wonder why the New York Fashion Tech community has been growing at an accelerated pace. Wanting to know the Who’s Who of this world, Alley Watch polled around the community and narrowed down their top 12 People to know. We were very excited to learn that our very own founder, Melissa Gonzalez, was included in this incredible list for her pop-up shop activation expertise!

Click here to read the article.

Nora Gardner Pop-Up Gives Power Dresses a Makeover
Nora Gardner, who specializes in designing perfectly manufactured, easy care professional clothing for busy women, has just opened the doors of her September Pop-Up Shop at RSPOP at the Roger Smith Hotel. After spending five years on Wall Street in Investment Banking, and always having problems finding the perfect clothing for work, she reinvented the power dress by mixing sophisticated cuts with bold colors. Spotlighted by Forbes Magazine earlier this year, Nora’s dresses and monochromatic co-ordinates are perfect for the busy #Girlbosses that are always on-the-go. Their timeless cuts make them easy to transition keynote speech in the day to an evening networking event.
The Lionesque team visited the pop-up shop for a personal styling session with designer Nora Gardner herself and ran into customers that beamed from no longer having to sacrifice style for executive-level sophistication. “I just want everything,” a shopper who happened to walk by the pop-up shop after work said, “I know a million people who are looking for this.”

With all that the present-day woman needs to balance (work, family, volunteering, school, etc.,) she needs fabrics that work as hard as she does and a wardrobe that is as versatile as the many hats she wears. We’re excited for a month of Power Dresses!
Join Nora Gardner every Thursday evenings until 9pm for a “dress party” with champagne and appetizers to start the weekend off right.

The Quick Pop-Up 411 
What: Nora Gardner Apparel Pop-Up 
When: September 3rd - September 29th 
Where: RSPOP at the Roger Smith Hotel, 501 Lexington Ave. (b/w 47th and lex) 
Hours: 10am-7pm Mon-Fri, 11am-6pm Sat. Closed Sundays Dress 
Parties: Every Thursday Night from 6-9pm Champaign and refreshments will be served and they will be raffling off a $100 gift card each night.

Nora Gardner Pop-Up Gives Power Dresses a Makeover

Nora Gardner, who specializes in designing perfectly manufactured, easy care professional clothing for busy women, has just opened the doors of her September Pop-Up Shop at RSPOP at the Roger Smith Hotel. After spending five years on Wall Street in Investment Banking, and always having problems finding the perfect clothing for work, she reinvented the power dress by mixing sophisticated cuts with bold colors. Spotlighted by Forbes Magazine earlier this year, Nora’s dresses and monochromatic co-ordinates are perfect for the busy #Girlbosses that are always on-the-go. Their timeless cuts make them easy to transition keynote speech in the day to an evening networking event.

The Lionesque team visited the pop-up shop for a personal styling session with designer Nora Gardner herself and ran into customers that beamed from no longer having to sacrifice style for executive-level sophistication. “I just want everything,” a shopper who happened to walk by the pop-up shop after work said, “I know a million people who are looking for this.”

Nora Gardner Apparel Opening Night

With all that the present-day woman needs to balance (work, family, volunteering, school, etc.,) she needs fabrics that work as hard as she does and a wardrobe that is as versatile as the many hats she wears. We’re excited for a month of Power Dresses!

Join Nora Gardner every Thursday evenings until 9pm for a “dress party” with champagne and appetizers to start the weekend off right.

Women Shopping at Nora Gardner Pop-Up Shop

The Quick Pop-Up 411 

What: Nora Gardner Apparel Pop-Up

When: September 3rd - September 29th

Where: RSPOP at the Roger Smith Hotel, 501 Lexington Ave. (b/w 47th and lex)

Hours: 10am-7pm Mon-Fri, 11am-6pm Sat. Closed Sundays Dress

Parties: Every Thursday Night from 6-9pm Champaign and refreshments will be served and they will be raffling off a $100 gift card each night.

The Segal Jensen Tennis Market’s Opening Reception was a Grand Slam
Just in time for the U.S Open, our tennis-themed pop-up shop, the Segal Jensen Tennis Market, hosted its opening reception with appearances by legendary tennis player Angela Buxton and a book signing of “The Greatest Jewish Tennis Players of All Times” by sports writer Sandra Harwitt. Couple these appearances with the plenty of rare tennis gems being showcased in a hall-of-fame like gallery curated by Historical Tennis Consultant Robert Fuller, it’s easy to see why the shop attracted a packed house of tennis enthusiasts!
Writer and author Sandra Harwitt was “very thrilled about the night, the people who supported [her] book, and all of the tennis enthusiast who came out.”
Sitting next to her was Angela Buxton, who joked “I was just reading what Sandra wrote, I can’t believe she knew all of that. I asked her- Did I tell her that?” Sandra turned to her and winked “You actually told me more, but I kept that for the second book.”
Angela Buxton, the night’s special guest and leading world tennis player of the 1950’s, said that it was “forward-thinking to have this shop aligned with U.S. Open dates.” She also enjoyed the atmosphere of the night, “enjoyed people remembering [her], and meeting old friends.”

Tennis Historian Robert Fuller also enjoyed the tennis-loving crowd. “It’s been a great night,” he said, “It was wonderful to have Angela in attendance, to be surrounded by so many people who appreciate Angela’s work.”
Loronzo Flores, media-maker behind SuperTennis.tv found the Segal Jensen Tennis Market just a few days after his arrival to New York from Italy, and returned for the special night. Flores commented “I love tennis and it’s history, so everything in this store is beautiful to me,” and we are sure that any tennis enthusiast would feel the same way.
If you are interested in finding rare, archived tennis images, autographed books and balls, and vintage tennis rackets (including Roger Federer’s 2005 Wimbledon raquet), attend one of the Segal Jensen Tennis Market’s upcoming events, or check our pop-up shop 411 for store hours.
· Saturday, August 30th, 7-9pm Bobby Blair ” Hiding Inside the Baseline” Book Signing
· Monday, September 2nd, 7-9pm- Nick Bollettieri “It Ain’t Easy” Book Signing


Quick Pop-Up Shop 411 
Dates: August 25th- September 7th 
Location: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC. Subways: 4,5,6,7 to Grand Central, or E,M to 51st Street 
Hours:: 10am-10pm everday

The Segal Jensen Tennis Market’s Opening Reception was a Grand Slam

Just in time for the U.S Open, our tennis-themed pop-up shop, the Segal Jensen Tennis Market, hosted its opening reception with appearances by legendary tennis player Angela Buxton and a book signing of “The Greatest Jewish Tennis Players of All Times” by sports writer Sandra Harwitt. Couple these appearances with the plenty of rare tennis gems being showcased in a hall-of-fame like gallery curated by Historical Tennis Consultant Robert Fuller, it’s easy to see why the shop attracted a packed house of tennis enthusiasts!

Writer and author Sandra Harwitt was “very thrilled about the night, the people who supported [her] book, and all of the tennis enthusiast who came out.”

Sitting next to her was Angela Buxton, who joked “I was just reading what Sandra wrote, I can’t believe she knew all of that. I asked her- Did I tell her that?” Sandra turned to her and winked “You actually told me more, but I kept that for the second book.”

Angela Buxton, the night’s special guest and leading world tennis player of the 1950’s, said that it was “forward-thinking to have this shop aligned with U.S. Open dates.” She also enjoyed the atmosphere of the night, “enjoyed people remembering [her], and meeting old friends.”

Tennis Historian Robert Fuller also enjoyed the tennis-loving crowd. “It’s been a great night,” he said, “It was wonderful to have Angela in attendance, to be surrounded by so many people who appreciate Angela’s work.”

Loronzo Flores, media-maker behind SuperTennis.tv found the Segal Jensen Tennis Market just a few days after his arrival to New York from Italy, and returned for the special night. Flores commented “I love tennis and it’s history, so everything in this store is beautiful to me,” and we are sure that any tennis enthusiast would feel the same way.

If you are interested in finding rare, archived tennis images, autographed books and balls, and vintage tennis rackets (including Roger Federer’s 2005 Wimbledon raquet), attend one of the Segal Jensen Tennis Market’s upcoming events, or check our pop-up shop 411 for store hours.

· Saturday, August 30th, 7-9pm Bobby Blair ” Hiding Inside the Baseline” Book Signing

· Monday, September 2nd, 7-9pm- Nick Bollettieri “It Ain’t Easy” Book Signing

Quick Pop-Up Shop 411 

Dates: August 25th- September 7th

Location: THE CORNER at 501 Lexington Ave. [b/w 47th and 48th Streets] NYC. Subways: 4,5,6,7 to Grand Central, or E,M to 51st Street

Hours:: 10am-10pm everday

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