Giving Retail TouchPoints an Insight into Pop-Ups
The popularity of pop-ups has been on the rise and shows no sign of letting up, which has many people within the retail industry wanting to know the ins and outs of the trending retail experiences. Retail TouchPoints, an online publishing network for retail executives, contacted our founder, Melissa Gonzalez, with curiosity on the subject to help give their readers a deeper look into the pop-up industry.
A few highlights of the article:
"Regardless of their purpose, pop-ups can help retailers put a more fun and creative spin on the traditional brick-and-mortar model."
"Before retailers even consider where and when their pop-ups should open, they must first determine their overall goals."
“Retailers need to determine their brand promise and their customer targets because your brand promise to your customers impacts how you address your goals.”
"Measuring sales is key to determining the overall value of a pop-up shop, but retailers also need to measure short-term and long-term results based on marketing, social engagement, foot traffic and overall peaks in store traffic and sales."
"The success of a pop-up shop can sometimes depend on opening a location at the right place at the right time."
“Sole Society embraced partnerships as a way to build buzz and create fun, community-driven experiences for its summer pop-up”
"To see ongoing success with pop-ups, retailers need to think creatively and innovatively."
Click here to read the full article.